The use of social media has exploded over the last five years and has changed the way
travellers and tourists search, find, read and trust information about activities,
accommodation and destinations. Little is known about how to use social media as a
communication tool in the context of Norwegian national parks. This thesis sets out to
explore the visitors use of social media as an informat ion source and to what extent they
share their experiences through social media. It does so by collecting quantitative data from
the visitors in Rondane National Park and buffer zones. The material is then analysed by
using the visitor experience model. Findings show that the visitors do use social media as a
source of information and a place for where they share their experiences. However, due to the
low respons rate it is difficult to make any final conclusions. Future research is recommended
before making any final decisons regarding the implementation of social media as an
information tool.