Purpose - The purpose of this paper is to analyse a three-year long process of an entrepreneurial learning programme with a focus on the process, the people and the place.
Design/methodology/approach - The study centres on a case-study of a newly established one-year programme at a university in Sweden, and uses participant observation and interviews with students.
Findings – The results show that the students work through experience-oriented learning with a focus on entrepreneurship. The people is important, both which students that are selected as well as creative teachers and the collaboration with stakeholders at the destination. The place where the students learn is important and by being there they contribute to the local society.