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Kameran lägger på 5 kg: En kvalitativ studie om PR-yrkesrollens gestaltning i amerikanska TV-serier
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Problemformulering och syfte: Allmänheten har varken en positiv eller korrekt bild utav

PR-branschen, branschens image är alltså inte den bästa. Studier på hur gestaltningen utav PR-yrkesrollen ser ut i film, visar en tvetydighet. Några resultat visar att de gestaltas negativt medan en annan påvisar en positiv gestaltning. Syftet med denna studie är att undersöka hur PR-yrkesrollen gestaltas i amerikanska TV-serier.

Metod och material: En kvalitativ innehållsanalys av fyra stycken amerikanska TV-seriers gestaltning av PR-yrkesrollen. Serierna var; Mad Men, The Crazy Ones, Scandal och House of Cards.

Huvudresultat: PR-yrkesrollen gestaltas som en med hög professionaliseringsgrad men vi möttes av karaktärer med varierande typer av problematik.
Place, publisher, year, edition, pages
2016. , p. 50
Keywords [sv]
Framing, gestaltningsteori, PR, TV-serier
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:miun:diva-27016OAI: oai:DiVA.org:miun-27016DiVA, id: diva2:902842
Educational program
Information and Public Relations Programme SINPG 180 higher education credits
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Available from: 2016-02-12 Created: 2016-02-12 Last updated: 2025-09-25Bibliographically approved

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fulltext(375 kB)365 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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