It takes two to innovate: Attitudinal commitment and business model innovation
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2015. , p. 41
Keywords [en]
business model innovation, value proposition, value creation, value capture, attitudinal commitment, affective commitment, normative commitment, calculative commitment, value-based commitment
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-26105Local ID: FÖ-V15-A1-058OAI: oai:DiVA.org:miun-26105DiVA, id: diva2:861397
Subject / course
Business Administration FE1
Educational program
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Supervisors
Examiners
2015-10-162015-10-162025-09-25Bibliographically approved