Mid Sweden University

The use of social media has exploded over the last five years and has changed the way

travellers and tourists search, find, read and trust information about activities,

accommodation and destinations. Little is known about how to use social media as a

communication tool in the context of Norwegian national parks. This thesis sets out to

explore the visitors use of social media as an informat ion source and to what extent they

share their experiences through social media. It does so by collecting quantitative data from

the visitors in Rondane National Park and buffer zones. The material is then analysed by

using the visitor experience model. Findings show that the visitors do use social media as a

source of information and a place for where they share their experiences. However, due to the

low respons rate it is difficult to make any final conclusions. Future research is recommended

before making any final decisons regarding the implementation of social media as an

information tool.