Mid Sweden University

Creating a Win-Win Situation?: Relationship Cultivation and the Use of Social Media in the 2012 Campaign 2014 (English)In: Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign / [ed] John Allen Hendricks & Dan Schill, New York: Oxford University Press, 2014, 1, p. 28-43Chapter in book (Refereed)

Place, publisher, year, edition, pages

New York: Oxford University Press, 2014, 1. p. 28-43

Keywords [en]

Political Communication, Political Campaigning, Political Public Relations, Social Media

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Media and Communications

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URN: urn:nbn:se:miun:diva-22525Local ID: DEMICOMISBN: 978-0-19-935584-6 (print)OAI: oai:DiVA.org:miun-22525DiVA, id: diva2:735377

Available from: 2014-07-25 Created: 2014-07-25 Last updated: 2025-09-25Bibliographically approved

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Strömbäck, Jesper

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Department of Media and Communication Science

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