This paper is a conceptual paper throwing light on the taurist destination in terms ofan innovation system and suggesting a destination innovation system mode/. Con·tamporary state of the art Iheory on innovation systems is applied lo build the modef.First the papsr deals with concepts and components of an innovation system.Thereafter the geographicaJ aspact is diseussed and followed by some considera·lions related lo the destination as a local innovation system. Finafly an aftempt tocreate a madel of a destination innovation system is made.