Subunits act under a constant threat of closure, relocation, or downsizing of tasks and employees. We have addressed the issues of evolving organizational strategy and subunit strategizing by studying how an RSN including competitive actors can be used by subunit managers for strengthening a unit’s position within the organizational hierarchy. It is concluded that networks can be used as resources for the local subunit to affect its position internally within the organization. However, the activities to affect the headquarters also had a positive effect on the position of the subunit within the local and regional network as well where new and stronger relationships evolved as a result.