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Destination brand equity modelling and measurement – a summer tourism case from Sweden
Fuchs, Matthias
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
(ETOUR)
ORCID iD:
0000-0003-3964-2716
Chekalina, Tatiana
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
(ETOUR)
ORCID iD:
0000-0003-1203-7129
Lexhagen, Maria
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
(ETOUR)
ORCID iD:
0000-0002-6610-9303
2012 (English)
In:
Strategic Marketing in Tourism Services / [ed] R.H. Tsiotsou & R.E. Goldsmith, Bingley, UK: Emerald Group Publishing Limited, 2012, p. 95-115
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Bingley, UK: Emerald Group Publishing Limited, 2012. p. 95-115
Keywords [en]
Brand equity, tourism, marketing, destination brand
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:miun:diva-17797
Local ID: ETOUR
ISBN:
978-1-78052-070-4 (print)
OAI: oai:DiVA.org:miun-17797
DiVA, id:
diva2:577833
Projects
Customer based information in tourism
Funder
EU, European Research Council, 39736
Available from:
2012-12-17
Created:
2012-12-17
Last updated:
2025-09-25
Bibliographically approved
Open Access in DiVA
No full text in DiVA
Other links
http://www.emeraldinsight.com/products/books/notable/page.htm?id=9781780520704
Authority records
Fuchs, Matthias
Chekalina, Tatiana
Lexhagen, Maria
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Chekalina, Tatiana
Lexhagen, Maria
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ieee
modern-language-association-8th-edition
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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