From the 1830s onwards, certain aspects of the British sporting tradition became closely associated with the Scandinavian backwoods. During some ninety years until the outbreak of the First World War, parts of Norway and Sweden were the destination for many sporting gentlemen from the British Isles. Over time, these travels developed into a phenomenon with its own peculiar characteristics. The presence of the British visitors influenced the host communities socially, culturally, economically, and in some cases even architecturally. The paper examines this cultural phenomenon and experience from the perspective of the image.