Transparency has become a buzzword of late and has received a great deal of attention. The interactive potential of digital media has been one key element of transparency that has been noted by scholars. In this paper it is argued that the high speed of online news, by showing previously hidden journalistic processes, could also play a part in the orientation towards a transparency norm in journalism. It is further argued that both interactivity and the high speed of online news contribute to the move for journalism from knowledge-as-product towards knowledge-as-process. Finally it is argued that rituals of transparency fit the latter mode of communication better than traditional rituals of objectivity and therefore forms a superior tool to justify journalism�s raison d´être when it moves from an analogue to a digital medium of communication.