In this paper the author discusses how local competitors may co-operate in marketing to strengthen their own development and competitive position and that of the community. It is a study of how a dynamic local network between public and private actors in a social context work to implement a set of activities to stimulate action and development. This paper discusses an introductory qualitative case study of a hotel network and shows how members of the network have succeeded in balancing co-operation, competition and institutional organisation to strengthen their own business as well as the destination competitiveness.