The issue of unemployment and job creation dominated news coverage during the 2006 Swedish National Election campaign. At the same time, the percentage of people naming unemployment as the most important political issue increased by 17 percent during the campaign. The purpose of this study is to analyze individual level agenda setting effects in the 2006 Swedish National Election campaign. Apart from being one of the first agenda setting studies conducted in Sweden, this study builds upon a panel survey with 1,007 respondents, which makes it possible to impose stricter control of the causal relationship between the media and public agendas. The overall findings show that agenda setting effects were indeed present. Furthermore, attention to political news had stronger effects among people with low political interest compared to those who were highly interested. Education was not a contingent factor, though.