This article contributes to understanding migration and integrationexperiences of privileged intra-EU migrant entrepreneurs termed“lifestyle expat-preneurs” by discussing the role of ruralentrepreneurship in the processes of integration into sparselypopulated rural areas, as exemplified by the Dutch tourismentrepreneurs in northern Sweden. Specifically, this article focuseson campground entrepreneurship, a sub-segment of rural tourismlacking much academic research. Findings demonstrate theexperiences of intra-EU lifestyle expat-preneurs are absent fromcurrently dominating theoretical, as well as political, discourses onmigration and integration. The article concludes arguingcampground entrepreneurship is a powerful catalyst of lifestylemigration, but the very nature of this business is an inhibiting,rather than supporting factor, for rural community integration.