Previous research has pointed to the fact that ideological images of geographies are bound up with the ongoing struggle for economic and social resources, and that moral values and emotions are central in rendering such images intelligible and accepted. To explore this further, we critically engage with the ways in which moral values and emotions contribute to the (re)production of centres and peripheries in the Swedish news press reports of public-sector job relocations. We deploy the discourse theoretical notion of ideological fantasy to critically explain the forces that make particular moral and emotional judgements comprehensible. We identify two discourses in the news press material – one about competence and one about compensation – built up by morally and emotionally charged articulations. We argue that ideological fantasies worked as driving forces both in this moral and emotional news debate and also in the ongoing constitution of geographies.