PurposeThe purpose of this paper is to respond to the research note on the article “A theory on temporary organizations” by reminding readers about the lack of timelessness in the social sciences and alluding to some alternative theory formulations. Design/methodology/approachBy describing/analyzing the context within which “A theory” was developed, the notion that any theory is a child of its time is explicated. Thus, an understanding for the need for reconsideration and reconstruction in social science theory is created. FindingsA necessary step in the work is to come up with ideas as to how crucial elements get transformed and is related to social development. The argument is that when it comes to the use of the word project is under change which creates a tension as to the appropriate realm for a theory of temporary organizations. A theory building on the notion of end state appears to be useful. Practical implicationsA theory incorporating the notion of end state opens up for new ideas on how to manage projects. The traditional project management guidelines might inhibit good solutions to focused behavior. An end state approach is more open for changes in the environment and in ambitions. Originality/valueThe theme opens up for less rigid approaches in relation to traditional project management. The crucial role that planning beforehand is considered to have will be transformed to other mechanisms, triggering planning and rethink.