Sponsor's created value of sponsorship: An examination of the different dimensions of commitment as drivers of value creation
2015 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hp
Oppgave
sted, utgiver, år, opplag, sider
2015. , s. 55
Emneord [en]
Sponsorship, Relationship Value, Effectiveness, Efficiency, Commitment, Relationship benefits, Shared Values, Trust.
HSV kategori
Identifikatorer
URN: urn:nbn:se:miun:diva-26098Lokal ID: FÖ-V15-A1-056OAI: oai:DiVA.org:miun-26098DiVA, id: diva2:861346
Fag / kurs
Business Administration FE1
Utdanningsprogram
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Veileder
Examiner
2015-10-162015-10-162025-09-25bibliografisk kontrollert