The aim of this article is to emphasize and exemplify how normative meanings of gender still are produced and reproduced within the frame of culturally active gender discourses. By a discoursanalytic reading of a text from a Swedish book being used in education as well as in concrete social work with addicts, we exemplify the discourses we see working. In this reading we are looking for what meanings of gender that are made possible and taken for granted in the text, how these discourses are done and made possible through the history, and finally there roll and possible effects in the specific context. By this reading we find discourses differentiating between men/masculine and women/feminine, and sexualising and naturalising (within a biological context) women in an historical traditional way. These are all meanings of gender within a Swedish cultural heritage that are easily reproduced when the meaning of gender is "taken for granted". We therefore still see it as an important task for gender research to problemazing this cultural heritage made "natural" and how these meanings of gender have been and still are being made, to open up for discussing changes.