The proliferation of deepfakes, enabled by advances in generative artificial intelligence, presents a growing challenge to communication ecosystems, democratic processes, and public trust in digital information. This study examines deepfakes through a communications and policy lens, focusing on how synthetic media disrupts information integrity, amplifies dis/misinformation, and complicates the verification practices of journalists, institutions, and the public. Concurrently, emerging AI-based detection tools have been developed to distinguish synthetic from authentic content—yet this remains a dynamic and unsettled contest. The race between generative and detection technologies is ongoing, and deepfakes have evolved into a multimodal phenomenon that has outpaced existing governance structures. While technical detection methods continue to evolve, gaps remain in governance frameworks, regulatory alignment, and institutional readiness to address the societal impacts of deepfakes.
Drawing on interdisciplinary insights from a scoping review spanning communication studies, information policy, and cybersecurity, this study analyses prevailing approaches to deepfake mitigation and surfaces critical deficiencies in transparency, accountability, and cross-sector coordination. From a comparative global perspective, regulatory responses vary considerably: the California AI Transparency Act and the EU AI Act represent substantive—if imperfect—policy efforts, yet much of the world remains without meaningful guidance or enforceable standards.
Authors propose a policy-oriented framework emphasizing three pillars: (1) standardized disclosure and labeling mechanisms for synthetic media, (2) institutional capacity-building for verification and media literacy, and (3) collaborative governance models involving public agencies, technology platforms, and academia. Moreover, the study has explored the ethical implications of detection technologies, including risks of overreach, bias, and unintended censorship. By situating deepfake detection within broader communication policy debates, this research contributes to a more holistic understanding of how societies can balance innovation with the protection of information integrity and public trust.