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  • 301.
    Davidsson, Tangi
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Umar Irshad, Muhammad
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Social Media Marketing: A study of Small and Medium Enterprises with limited Financial Resources trying to create competitive advantage in Sundsvall2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 302. Davies, Mark
    History and tourism - empty meeting grounds?: seminar at Mid Sweden University, December 19941996Report (Other academic)
  • 303. Debbage, K
    et al.
    Ioannides, Dimitri
    The cultural turn: Towards a more critical economic geography of tourism2004In: A Companion to Tourism / [ed] Alan Lew, Allan Williams and Michael Hall, Oxford: Blackwell Publishing, 2004Chapter in book (Other academic)
  • 304. DeLisle, J.
    et al.
    Grissom, T.
    Högberg, Lovisa
    KTH, Skolan för arkitektur och samhällsbyggnad (ABE).
    Sustainable real estate: An empirical study of the behavioural response of developers and investors to the LEED rating system2013In: Journal of Property Investment & Finance, ISSN 1463-578X, E-ISSN 1470-2002, Vol. 31, no 1, p. 10-40Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to explore the notion of sustainability and research reporting price premiums for LEED-certified buildings. Design/methodology/approach: This paper explores the notion of sustainability and research reporting price premiums for LEED-certified buildings. The durability of certification levels is explored by converting projects developed under the initial NC2-series system to a new vintage rating adopted in 2009. This conversion is made by applying Lagrangian multipliers to model stochastic impacts. Findings: The study reveals that 18 percent of 591 projects developed under the NC2-Series were "misclassified" in terms of certification levels when converted to new NCv2009 standards. To the extent the market has pursued LEED certification levels, the unanticipated changes may have led to the adoption short-term solutions that are inappropriate due to the long-term nature of real estate assets. Research limitations/implications: Given the complexity of the LEED rating system, it is unknown how the market will react to the lack of durability and approach pricing over the long-term. Practical implications: The results indicate market participants should adopt a proactive approach to LEED certification. Originality/value: The study identifies significant dynamics in the LEED certification system for new construction and behavioural responses that have not been reported in the literature.

  • 305.
    Dencker, Hanna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Le, Nhung
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bootstrapping bland företagande kvinnor: En kvalitativ studie om användandet av finansiell bootstrapping2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 306.
    Dietrich, Katrina
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    How to implant an intended Destination Image into the tourists mind: The case of Östersund, Sweden2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to explain the way destination marketing works and whatneeds to be done to implant a destination image into the tourists mind. The marketingclaims that the occurrence of recognition and recall makes an image become activelyrecognized in the mind of customers. To visualize this case, the Swedish city Östersund, isexamined to show how the responsible tourist information office succeeded with theimplementation of their image into the tourists mind. To clarify this, a comparison is madefrom questionnaires hold in the summer and winter 2010 as well as an qualitative interviewwith the managing director of the tourist office in Östersund Camilla Olsson.

  • 307.
    Dillner, Jessica
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Säterberg, Emelie
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Kostnads- och kvalitetskonflikt inom revision: Tidspress orsakad avtidsbudgetar och deadlines2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With an increasingly competitive market-driven audit, where customers are concerned abouttheir costs and are looking for cheap options, audit agencies try to provide audit fees based onthat demand. Audit agencies are forced to maximize their profits and supervise their costs whilemaintaining a high level of audit quality. Audit fees are governed by the setup of time budgetsand deadlines that auditors will work with. The recent scandals within the auditing professionhave focused attention on the quality of the audit and on the two types of time pressure shown tobe able to have a negative effect on audit quality. Previous research has reported that timepressure, caused by time budgets and deadlines, leads the auditors to take short cuts in their workto keep tight goals in a dysfunctional manner. The research also indicates that perceived timepressure and dysfunctional shortcuts differs between auditors with different agency affiliationand between auditors with different formal competence.The purpose of this paper is to describe and analyze the extent to which Swedish auditorsexperience time pressure caused by time budgets and deadlines, and the extent to whichdysfunctional shortcuts occurs. We also intend to make comparisons between auditors withdifferent agency affiliation and between auditors with different formal competence.A web-based survey was sent to Swedish auditors across the country and 291 responses werereceived. More than one out of three auditors who participated in our study indicated that theyexperienced time pressure at a level that was not sustainable. Dysfunctional shortcuts that coulddamage audit quality occurred as actions against time pressure caused by time budgets anddeadlines. The problems with time pressure seemed to be more complicated among larger auditfirms since the dysfunctional shortcuts occurred to a greater extent. Auditors with lower formalcompetence experienced more time pressure and used dysfunctional shortcuts to a greater extentthan auditors with higher formal competence.

  • 308.
    Dimitrova, Irina
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Tenov, Rosen
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    To buy or not to buy?: Market segmentation by the consumer decision-making process of pastry shop customers in Sundsvall, Sweden2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 309.
    Dimitrova, Irina
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Öhman, Peter
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Yazdanfar, Darush
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Challenges in the Limited Choice of Payment Methods in Terms of Cashless Society: Bank Customers' Perspective (work in progress)2019In: ICEEG 2019 Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government, 2019, p. 45-48Conference paper (Refereed)
    Abstract [en]

    This paper aims to give insights upon the main challenges that bank customers can encounter and their relationships to digital payment methods usage. An online survey will be applied for collecting data and sent to critical network groups (who are also bank customers). Additional virtual observations will be employed. Factor analysis is considered to be conducted to purify the data and to prepare for further analysis, i.e. regression models.

  • 310. Dobers, Peter
    et al.
    Söderholm, Anders
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Translation and inscription in development projects: Understanding environmental and health care-related organizational change2009In: Journal of Organizational Change Management, ISSN 0953-4814, E-ISSN 1758-7816, Vol. 22, no 5, p. 480-493Article in journal (Refereed)
    Abstract [en]

    Abstract: Purpose – The purpose of this paper is to argue that the interface between projects is of particular interest when organizing development projects. It offers a theoretical discussion of translation and inscription phases, not only because they are important to the understanding of mobilizing action in development projects, but also because they are crucial in a chain of sequential projects that are organized as responses to new situations.

     

    Design/methodology/approach – The paper uses illustrations of development projects in public management in Sweden to discuss a fundamental organizing problem of projects: how project delimitation and formation take place.

     

    Findings – The paper has focused on organizational change and development projects regarding environmental and health care organization renewal projects. It has analyzed how such projects are organized and linked to context. Development problems and their solutions cannot be divided into a functional structure since they overlap and demand attention by a multitude of perspectives during translation.

     

    Research limitations/implications – It is theoretically interesting to highlight certain slices of the organizational reality in projects. The paper has chosen a project perspective and focus at the beginning and end of projects. In theoretical terms, it has chosen to call these phases translation and inscription.

     

    Practical implications – Projects are different compared with permanent organizations due to the existence of beginnings and endings. On the one hand, permanent organizations are normally “going concerns” where the start is back in history and the end is clouded in a distant future. On the other hand, in a project, translation and inscription phases are unavoidable as they are triggered by the specific conditions underlying beginnings and endings.

     

    Originality/value – Projects with clear boundary-overlapping character cannot be judged with concepts stemming from the methods of construction project management. In contrary, the paper argues that there are two other concepts that can better explain the special organizing problems invoked by the cases cited here: translation and inscription.

     

     

  • 311.
    Dollinger, Laura
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Employee Motivation of the Generation Y2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 312.
    Domeij Selvaggi, Sara
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Mediebevakning, branschtillhörighet och CSR: en innehållsanalys av large cap företag2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 313.
    Dove, Sandra
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    How independent are European Union Central Banks?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 314.
    Dreijer, J.
    et al.
    Hogeschool Van Amsterdam University of Applied Sciences, Amsterdam, Netherlands.
    Roberts, M.
    University of Salford, Salford, United Kingdom.
    Jeymohan, N.
    University of Salford, Salford, United Kingdom.
    Julien, J.
    ESIEA, Laval, France.
    Karlsson, T.
    Cuesta, R.
    University of Alcala, Alcala de Henares, Spain.
    Monning, N.
    University of Applied Sciences Bonn-Rhine-Sieg, Germany.
    Duru, E.
    Hogeschool Van Amsterdam University of Applied Sciences, Amsterdam, Netherlands.
    Telefonica - Potential victim of american espionage2012In: 11th European Conference on Information Warfare and Security 2012, ECIW 2012, 2012, p. 104-112Conference paper (Refereed)
    Abstract [en]

    During the year of 2010, a set of reports were released that contained important information regarding European multinationals and local governments. These reports were published by Wikileaks and were described as 'cables'. These cables were sent from American embassies to the United States' government. Suspicions were raised that the United States might have been spying on European countries, companies and their respective partners. One of the companies being mentioned in the cable files is Telefonica. Telefonica is a major Spanish telecom, television and Internet service provider operating in Europe and Latin America. The United States could have political and/or economic reasons to spy the Southern American continent. The main question during our research is to find out what reasons the United States might have to spy on Latin American countries and if the rumors were true that they have indeed spied upon Telefonica. And if these rumors are true, what profits there to be found within the cables and other relevant sources? During our research, we found relevant data containing possible evidence related to American espionage. The data found within the cables contain information about America's interest in Telefonica and the pressure being put on their investments in Latin America. The cables contain quotes referring to America's interest in Venezuela and Cuba. The cables contain messages being sent to an American official, stating that the United States should be aware of Telefonicas vast growing market share and influences in Southern American countries. Other relevant cables contain quotes referring to 'informed sources'. Who are these sources and how did they obtain relevant information about Telefonicas expenses? Most of the other relevant cables refer to other investments being done in Latin America, especially in Brazil and Mexico. The United States have good knowledge about the investments being done in Latin America by Telefonica. Unfortunately, none of these cables contained actual proof that the US had directly spied on Telefonica. The cables only contain relevant information regarding America's interest in Telefonica. Even though these cables contain shady and maybe suspicious quotes; this cannot be identified as evidence regarding possible espionage.

  • 315.
    Dumoulin, Etienne
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    The current financial crisis and its effects on the French economy2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    AbstractIn this paper, we will be interested by the current financial crisis and how it did affect on the French economy. After setting the global French point of view and an overview of other crises, the discussion will be focused on the subprime crisis and how it turned into a worldwide financial crisis to reach the state of France. The data of the French statistic institute (INSEE) will be used as an analytic tool to show how France has been hit.To discuss this topic, we start from a chronology of the last crises to an overview of the French point of view in economy to correlate the current financial crisis to the French economy shrink. To set the subprime principles permit to explain the spread of the toxic mortgages in the worldwide finance and the collapse of economies. In more details, that explains the French economy collapse. The shrinking French economy started with the GDP and as a snowball effect, foreign trade, and companies followed. In the same time, the rise of unemployment and the change of the consumer behaviour can be notice. All of those are correlated with the current financial crisis.Going through this paper, we learnt that the subprime crisis is the cause of the current financial crisis. Indeed, the spread of the toxic loan into the whole financial market provided its collapse and finally reached to a fall of the world wide economy. In this study, we were focused on the effects of the current financial crisis on the French economy. This paper showed in the conclusion that the economy are recovering after a period of depression.

  • 316.
    Duplain, Laurianne
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    France within the European Union and the Eurozone : a survey study2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    In this paper, we are going to study the relations between France, the European Unionand the Eurozone. The involvements of France in the European Union and the Eurozone aswell as the effects of the European evolutions in France. As France has played many roles indifferent areas for the European Union, the relations are social, political, juridical andobviously economic. We cannot analyse these relations without interest in the historicalpart, which shows the chronological involvements of France in the EU, from the firstagreement in 1951 to the Treaty of Lisbon in December 2009. Beside this, our analyse needsalso to focus on the European Union as several institutions; as well as the Eurozone and itseconomic consequences in Europe and in France. To do so, we are going to raise monetaryand institutional questions and develop the most important European stakes as theenlargements, the European budget, the common policies and the European institutions.France can be considered as a founding father of the European Union, and in spite ofsome difficulties; both France and the European Union have had positive influences on eachother and the European Union could not have grown in this way without France.

  • 317.
    Durfors, Patrik
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Härjerud, Frida
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Kundnöjdhet: Vägen till en lojal kund?: Kundnöjdhet hos svenska internetleverantörer2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 318.
    Dyldina, Aleksandra
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    CRM Implementations in the Real Estate Sector: A Case Study of Colliers International2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 319.
    Dymek, Mikolaj
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?2016In: The Business of Gamification: A Critical Analysis / [ed] M. Dymek & P. Zackariasson, New York: Routledge, 2016, 1, p. 99-121Chapter in book (Refereed)
  • 320.
    Dymek, Mikolaj
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Zackariasson, PeterUniversity of Gothenburg.
    The Business of Gamification: A Critical Analysis2016Collection (editor) (Refereed)
    Abstract [en]

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today.

    The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general?

    This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

  • 321.
    Dyrelius, Åsa
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    En fallstudie om kinesiska och svenska affärsförhandlare: Att affärsförhandla med Kina2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As trade with China increases, it becomes more and more important to have knowledge about the Chinese business culture and the cultural challenges. The purpose of this study was to investigate what differences existed between Swedish and Chinese businessmen and also looks upon how the negotiation techniques differ between the countries. To answer this question, I have done a literature review in which I have used books, articles and internet and conducted four interviews. The results of the study show that the cultural differences are large and that certain prior knowledge and understanding are necessary to succeed in a business negotiation with China. The survey results revealed several recurrent factors/differences that are essential to have knowledge about. The study showed that the major differences were found in the areas, morality, relationships and work environment.

  • 322.
    Dyrelius, Åsa
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Kulturella skillnader på en svensk arbetsplats: Hur personer med utländsk härkomst upplever en svensk myndighet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 323. Dyrvold, Andreas
    et al.
    Munck, Robert
    Det svenska inrikesflygets avreglering : vilka är de egentliga effekterna fram till idag?1996Report (Other academic)
  • 324.
    Dzanovic, Alen
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Estay, Yasmina
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Revisorers träffsäkerhet av Going Concern varningar i konsultföretag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem:  In  consult  firms individual capital can  be  a  big  asset.  This  asset  is  often presented in the form of words and phrases in the corporate annual reports. This asset can be difficult for stakeholders to assess, but also difficult to compare (Zambon, 2011). Ordóñez de Pablo (2003) states that individual capital is an important sign of a company's future value and ability to generate results. It may be difficult for stakeholders in companies with high individual capital to estimate this asset without an analysis published in the annual report (Nyllinge, 1999). However, it is observed that companies are reluctant to report negative information (Oliveira, 2010). Stakeholders in consult firms must therefore in many cases more or less rely on that the auditor issues a going concern warning if uncertainties are detected that could affect continued operation. Students at Mid Sweden University noted that auditors issues going concern warnings in one out of five cases, which they consider to be low (Liu & Özcelik, 2011; Palm & Rheborg , 2013) . This accuracy does not necessarily represent the accuracy in consult companies because they did not take into account what industry companies operated in.

    Purpose: This study aims to identify auditors’ accuracy of going concern opinions in consulting firms, and examine if gender, client size, audit firm, financial stress and the time between the audit report signed and the firms’ bankruptcy affects the accuracy.

    Methods:  The sample consisted of Swedish bankrupt companies in the category management consulting. A quantitative method was used and statistical analyzes were carried out.

    Results:  Our results show that auditors’ accuracy of bankrupt companies in the category management consulting is 23 %. Financial stress is a factor that affects the accuracy. Remaining factors consisting of the auditor gender, time between the audit report signed and bankruptcy, audit firm and client size does not affect the accuracy.

  • 325.
    Dzanovic, Alen
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Hedlund, Andreas
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Möjliga konsekvenser av höjda gränsvärden för revisionsplikt i Sverige2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 326.
    Eckert Elfving, Michaela
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Finns det en koppling mellan Earnings management i finansiella rapporter och textkvaliteten i CSR-rapporter?2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Companies are increasingly reporting their work with corporate social responsibility (CSR). The reason why companies choose to share this type of information may, however, have partly other reasons than just information purposes. There are several advantages for companies to try to appear more responsible than they are. The research that is available in the area shows, for example, that CSR reporting can be used as a shield against performance manipulation and so called possible negative effects of Earning's management. It makes it interesting to study whether there is a connection between Earning's management in financial reports and manipulation of CSR reports.Previous research has used text quality as an indicator of whether CSR reports are manipulated. Low text quality in the sense of complex text, few future words and very positive words are considered to be signs of manipulation. This study will therefore study the relationship betweenEarning's management and the text quality of CSR reports. These variables are also affected by the context in terms of co-coordinated and liberal markets in which companies operate, which means that this is also being investigated. Data was retrieved from corporate reports, T-tests and multiple regressions were performed.However, it was not possible to demonstrate any clear differences or relationships. The study gave contradictory results when comparing text quality in different economies, since only one text quality measure, readability became significant. It is also the only text quality measure that had a significant connection to Earning's management in the regression analyzes. The result of the study thus raises questions about the measures used to measure text quality in CSR reports. Already in previous studies it has become clear that researchers have interpreted these measures in different ways. In this study, it again turns out that these measures are not compatible with each other. A proposal for further research is therefore to develop these text quality measures to create a new way of measuring text quality.

  • 327.
    Eckert Elfving, Michaela
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Svanberg, Linda
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Corporate social responsibility: Hur skiljer sig kvaliteten mellan olika CSR-delar?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Establishing a CSR report has in the current situation become increasingly relevant in the market regarding corporate responsibility to the outside world. However, there is no standard of what the report will contain, which can result in differences in the preparation of reports. Companies select which parts they want to write about based on what can benefit them. Gaps in knowledge or uncertainty about what information the companies want to give out tostakeholders may also be underlying factors.This study analyzes differences in the quality of the three CSR parts namely, product liability, human rights and society. It is also explored whether there are differences between sectors or the global positioning of the companies. The companies whose reports were studied were drawn from GRI's database. A total of 214 companies were selected out of which 36 were removed. The CSR reports were analyzed in relation to the selected variables using ANOVA tests.The results show that there are quality differences between the three selected parts of the reports. However, it was not possible to find any quality differences between the sectors nor in Europe and the US. The conclusion is that there are some quality differences. Meanwhile, there are more aspects of quality that would be interesting to investigate in future studies.

  • 328.
    Edin Dahlgren, Michaela
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Should I stay or should I go? - Lojalitet och customer engagement i den digitaliserade försäkringsbranschen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Insurances and insurance companies are of great importance to modern society when it comes to safety and development, for both individuals and companies. Despite this, the insurance industry has received a relatively small amount of attention in research, not only within business economics. Furthermore, in a time of digitalization, insurance companies are facingmajor challenges including those related to loyalty. The purpose of this study is therefore to acquire an understanding of how digitalization affects loyalty within the insurance industry, whether customers are loyal to their insurance companies, and from a customer perspective define possible influences for loyalty in a time of digitalization. Connections are made between loyalty and the concept of customer engagement to analyze the relationship betweenthe two among insurance customers. The study is conducted through ten qualitative interviews with Swedish insurance customers, aged 23 to 79 years old. The results show that insurance customers prefer human contact over digital contact in order to feel both trust and loyalty. Seven antecedents for loyalty have been identified: service and customer treatment, content and conditions, experiences, price, convenience, personal contacts, and bonusprograms. The conclusions are that digitalization has a negative impact on loyalty, and that the level of loyalty as well as the presence of customer engagement is low in the insurance industry and seems to be affected by similar factors. Therefore, the study suggests a connection between the two. The findings confirm previous research in three distinct areas: digitalization, loyalty and customer engagement, but also contributes to new insights bycombining and applying the concepts to a new field, the insurance industry. Finally, the study identifies activities that might be helpful for Swedish insurance companies in increasing both customer loyalty and customer engagement.

  • 329.
    Edler, Marielle
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Haile, Erdanos
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Crowdfunding- istället för traditionellt banklån?: Varför entreprenörer söker sig till den nya finansieringsmetoden2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 330.
    Edling, Teresia
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Olofsson, Jennifer
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Marknadsförutsättningar och marknadsföringsförutsättningar för grönt boende: Kartläggning och analys av olika intressenters perspektiv2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: As the negative environmental impact of buildings has been revealed in thesustainability debate, a concept called “green building” has begun to develop. Building greencreates more resource efficient models for building and aim at reducing the negativeenvironmental impact of buildings regarding energy consumption, environment and the humanhealth. Green housing is being analysed from a stakeholder perspective with focus on greenmarketing, which includes a holistic way of marketing. A problem with marketing greenproducts such as environmentally sustainable buildings is that consumers do not alwaysunderstand the importance of choosing the environmentally friendly option. The outcome ofpeople’s choice whether to invest or not largely depends on how the issue is communicated. Building green can benefit a majority of stakeholders in the building industry as well as otherstakeholders in the society both from an economical, social and environmental perspective.

    Purpose: The purpose of our study is to map out and analyse different stakeholdersperspectives regarding green housing. Based on this analysis conclusions are drawn on marketconditions for green housing and how the marketing should be adapted after these marketconditions.

    Method: A literature review of green marketing and green housing and an empirical studybased on interviews that was conducted with different stakeholders with different perspectiveson the market for green housing and how these should be marketed.

    Main results: The study shows that there are several different opportunities and difficulties regarding green marketing of green housing. Different stakeholders refer to different green market conditions and green marketing arguments regarding green housing. The study indicatesthat the relatively high initial cost for green housing combined with todays lack of knowledgeregarding these houses create a certain hesitation among potential stakeholders when it comesto investing in green housing. Our study has lead to several conclusions concerning theimportance of communicating knowledge and additional value via green marketing. The lack ofknowledge has been established as the main problem that needs to be adjusted to enable thefuture development of the market and cooperation between stakeholders is lifted as an approachto successfully accomplish this development.

  • 331.
    Edman, Marcus
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Hasselberg, Anton
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Riskhantering i byggbranschen: En fallstudie om risker på byggnader under konstruktion2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 332.
    Edström, Frida
    et al.
    Göteborgs universitet, institutionen för nationalekonomi med statistik.
    Nilsson, Hanna
    Göteborgs universitet, institutionen för nationalekonomi med statistik.
    Stage, Jesper
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    The Natural Forest Protection Program in China: A contingent valuation study in Heilongjiang province2012In: Journal of Environmental Science and Engineering B, ISSN 2162-5263, Vol. 1, no 3, p. 426-432Article in journal (Refereed)
    Abstract [en]

    In 1998 the Chinese government implemented the Natural Forest Protection Program, NFPP, which included logging restrictions, protected areas, replanting, and a range of other policies aimed at safeguarding the state of the country’s forests and reducing the risk of erosion and flooding. A second phase of this policy is currently being discussed. In this paper, we use contingent valuation to estimate the WTP for maintaining the program among the inhabitants in Heilongjiang Province in northern China. Our results show that, even with fairly conservative assumptions, the aggregated WTP for maintaining the program for another five years is some 3.24 billion Yuan per year. This can be compared to the current cost of the program in the province, which is some 1.57 billion Yuan per year.

  • 333.
    Edström, Peter
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Kallin, Hans
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Revisorers syn på kompetens och oberoende vid revision av redovisning till verkligt värde2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 334.
    Edström, Peter
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Viklund, Robert
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Är verkligt värde verkligt?: – En studie som undersöker hur redovisning av förvaltningsfastigheter till verkligt värde motsvarar det realiserade försäljningspriset.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 335.
    Efraimsson, Eric
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Finns Prekariatet på den svenska arbetsmarknaden?: -En analys av svensk statistik mellan 1995 och 20102015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 336.
    Eggeling, Jenifer
    Mid Sweden University. Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sustainable Tourism Practices in the Hospitality Sector: A Case Study of Scandic2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Recently the interest in green environmentally friendly products and services increased dramatically. This trend does not stop at tourism related products. Therefore, this thesis aims to have a closer look at the sustainability issues in the hospitality industry. The theoretical background of this study defines associated terms like sustainability, sustainable tourism and development as well as eco tourism, because they are often used interchangeably. Moreover, sustainable practices including their benefits within the hotel industry are examined. Lastly, the role and importance of eco labels is analyzed. The second part of this thesis is dominated by a case study of the Swedish-based hotel chain Scandic. A qualitative research approach was chosen in order to explain and describe the case in detail. The findings show that Scandic implemented various sustainable practices in their daily operations. The business believes in the concept of sustainability, incorporates it in every possible area of action and profits from the benefits. Scandic is clearly a leader when it comes to sustainability efforts in the hotel industry. In this regard, the business acts as a role model and may motivate other businesses to follow. The thesis concludes by giving recommendations for further research.

  • 337.
    Ekedahl, Josefine
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Persson, Erika
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    INVESTERINGSSPARKONTOTS UTVECKLING: med avseende på svenskt fondsparande2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 338.
    Ekedahl, Josefine
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Persson, Erika
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    SAMHÄLLS- OCH PRIVATEKONOMISKA EFFEKTER AV AMORTERINGSKRAVPÅ BOSTADSKREDITER2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 339. Ekstedt, Eskil
    et al.
    Lundin, Rolf A
    Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).
    Söderholm, Anders
    Wirdenius, Hans
    Neo-Industrial Organizing: renewal by action and knowledge formation in a project-intensive economy1999Book (Other academic)
  • 340.
    El- Sabee, Farha Silivia
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Nyang, Isa-Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Adoption of E-banking in Global South Countries: from an institutional perspective2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 341.
    Elbe, Jörgen
    et al.
    Dalarna University.
    Axelsson, Björn
    Stockholm School of Economics.
    Hallén, Lars
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Mobilizing marginal resources for public events2007In: Event Management, ISSN 1525-9951, E-ISSN 1943-4308, Vol. 10, no 2-3, p. 175-183Article in journal (Refereed)
    Abstract [en]

    Marginal resources are important for organizers of public events. In the present context, marginal resources are defined as resources that providers can offer to events in periods when these resources cannot be put to productive use in their regular operations. Such marginal resources are often mobilized through networks of social relationships when the resource providers regard a connection to the public event as being valuable. The mobilization of marginal resources is analyzed using a network approach and by analyzing the motives of the participating resource providers. Cases involving two public events are presented in order to illustrate the mobilization and the development of patterns and routines over time. The cases indicate that resources are mainly mobilized through networking. Building and using the legitimacy of the event are important factors in this process. The actors providing resources are motivated by a mix of interests, but most of them have an idealistic interest in the event. The mobilized resources are combined in ways that create economy of scope and scale for the organizer. Over time, a recurring event benefits from experience and learned behavior among the actors involved. It seems to be easier to mobilize resources in a community where the actors, and clusters of actors, are well connected with each other

  • 342.
    Elbe, Jörgen
    et al.
    Economics and Social Sciences, Dalarna University, Borlänge, Sweden.
    Hallén, Lars
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Axelsson, Björn
    Centre for Marketing, Distribution and Industry Dynamics, Stockholm School of Economics, Sweden .
    The destination management organisation and the integrative destination marketing process2009In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 3, p. 283-296Article in journal (Refereed)
    Abstract [en]

    A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.

  • 343.
    ELIASSON, JONAS
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    HYTTSTEN, JIMMY
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Working Capital Managements relation till lönsamhet: Med fokus på cash conversion cycle i två kontrastindustrier2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 344.
    Elonsson, Eva
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Rickardsson, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Årsredovisning för mindre allmännyttiga bostadsföretag: Påverkan vid tillämpning av K2-regelverket.2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 345.
    Emmelin, Lars
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Turism - Friluftsliv - Naturvård - ett triangeldrama1996Report (Other academic)
    Abstract [sv]

    Innehåll

    1. Turism - Friluftsliv - Naturvård - ett triangeldrama

    2. Naturen och friluftslivet

    3. Upplevelse - friluftslivets mål och mening

    4. Turism - miljöförstörare eller miljövårdare

    5. Mot en integration av kunskap om natur och människa i planeringen

    6. Planering och förvaltning av natur för friluftsliv och turism

    7. Avslutande anmärkningar om behov av forskning och utredning

  • 346.
    Emmelin, Lars
    et al.
    Blekinge Tekniska Högskola.
    Fredman, Peter
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sandell, Klas
    Karlstads universitet.
    Lisberg Jensen, Ebba
    Malmö Högskola.
    Planera för friluftsliv: Natur samhälle upplevelser2010 (ed. 1)Book (Other academic)
    Abstract [sv]

    Planera för friluftsliv är en lärobok för eftergymnasiala utbildningar som baseras på aktuell forskning kring friluftsliv och naturturism. Här kan du läsa om motiv till, och hinder för friluftsliv, om friluftslivets historia, om ekonomiska aspekter på friluftsliv och naturturism, om hur man planerar för att tillgodose olika gruppers behov, och om hur man förvaltar och utvecklar områden för friluftsliv — och inte minst om alla idéer som finns kring detta — och mycket mer. Peter Fredman har författat boken tillsammans med Lars Emmelin, Ebba Lisberg-Jensen och Klas Sandell.

  • 347.
    Emmoth, Anna
    et al.
    Högskolan Dalarna.
    Gebert Persson, Sabine
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lundberg, Heléne
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Interpartner legitimacy in a regional strategic network in tourism2012Conference paper (Refereed)
    Abstract [en]

    Network interaction by non-business actors for business purposes is receiving increased interest within research (cf. Hadjikhani and Ghauri, 2001) but much remain to further research. A typical example of such network interaction that still is little researched is collaboration in tourism destination networks. The purposes of this paper are to contribute to research on the formation and evolution of relationships within the tourism industry, and to test the interpartner legitimacy effect on network formation and development. The chosen method is a case study of a Swedish network formation initiative. Faced with the situation that their region was lagging behind other Swedish regions in the development of tourism, actors within the Dalarna region were spurred to form a Regional Strategic Network (RSN). Its central purposes were to consolidate the regional tourism industry, to strengthen the name of the region as a brand and to establish the entire region as a single destination. This paper contributes by showing how different types of interpartner legitimacies hinder and facilitate the network formation process.

  • 348.
    ENGELIN, GERTRUD
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Kvinnors företagande: Och deras erfarenheter och behov av stödinsatser2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 349.
    Englund, Anton
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Hessling, Evelina
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Challenges of Global Virtual Teams - Communication, Trust and Relationship2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The advances in technology over the last decades have created opportunities for multinational companies to create new kind of teams. These so called Global Virtual Teams (GVT) only communicate virtually and have because of this allowed members to be located all over the world without being limited to any certain location and thus making the teams culturally diverse. Because of the fact that GVTs are multicultural as well as virtual, the effectiveness ofthe GVTs has been questioned. The most critical challenges of GVTs has been described to be communication, trust and relationship building, and these challenges have been described to exist because of the lack of face-to-face interactions which are considered to be important in order to be able to communicate, create trust and build relationships effectively. However, theimportance of face-to-face interactions has been questioned by a small but a growing number of researches. To get a deeper understanding of how these challenges pose challenges for GVTs, semi-structured interviews have been conducted with eight leaders of GVTs in order to see how they perceive these challenges in their teams. The results indicated that the challenges might not pose as great challenges and might not either be as present in GVTs asthey have been portrayed in previous studies.

  • 350.
    Englund, Anton
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Persson, Christoffer
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Autonomins och strategins påverkan på fart i internationaleisering: En kvantitativ studie på små och medelstora företag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Speed in the internationalization process has been frequently discussed amongst researchers within this field. Research in this field has been increasingly important since it has been more common not only for large companies but also SMEs to internationalize. The concept of speed specifies how fast a company are internationalizing. Although, it has been measured in a number of different ways. The main purpose of the study is to investigate, analyse and compare Swedish and Chinese SMEs speed in their internationalization and to research how related autonomy and strategy are to speed. Autonomy, as to what extent the work within a company proceeds independently and strategy as to what extent a company plan or improvise their activities.The sample consisted of 72 SMEs, existing of 34 Swedish and 38 Chinese companies. The data has been gathered by a survey that has been filled by the respondent. Through regression analysis the results showed no significant relationships between autonomy and speed or between strategy and speed. However, if the sample was split - country wise a significant relationship between planned strategy and speed was found.There were also significant differences between the countries. Chinese companies were more autonomous, acquiring a more planned strategy and had a higher speed than Swedish companies. When it comes to autonomy the non-existing relationship can be because of other variables affecting the speed, such a variable could be knowledge for example. It can also be explained by the big decisions that are made in these contexts often made by the management. On the other hand, social desirability can also be a factor that affects autonomy. When it comes to strategy the defaulted relationship might be due to different situations demanding different strategic approaches. Mainly the defaulted relationships can be explained as the countries are very different and it would be strange if companies from so distant countries acted in the same ways.

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