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  • 1.
    Brännström, Lotta
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Nourallah, MustafaMid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Disrupted Stories2017Collection (editor) (Other academic)
  • 2.
    Nourallah, Mustafa
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    A mobile bank application loyalty model: The young bank customer perspective2020Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. A second study investigates the relationships between usability, responsiveness and reliability, and customer satisfaction, on one hand, and loyalty, on the other. The thesis employs a theoretical framework describing customer loyalty in the MBA context. An electronic questionnaire was sent to 500 YBCs in the Mid Sweden region (146 completed questionnaires were received), and confirmatory factor analysis and structural equation modelling were employed to test and develop a measurement model from the responses. Synthesizing the results of the studies performed suggests a model of MBA loyalty from the YBC perspective. The model indicates that cognitive and usability antecedents are significantly related to customer satisfaction, which in turn is significantly related to attitudinal and behavioural loyalty. Despite some limitations, the thesis has novel implications for theory and practice regarding YBC perceptions of MBAs. 

  • 3.
    Nourallah, Mustafa
    European Centre for Economic Studies of the Arab Orient, Sweden.
    Do the Arabian Customers Who Belong to Similar Markets Differ in theEvaluation of Banking Service Quality?2015In: International Journal of Euro-Mediterranean Studies, ISSN 1855-3362, E-ISSN 2232-6022, Vol. 8, no 1, p. 25-41Article in journal (Refereed)
    Abstract [en]

    The main purpose of this paper is to study the customers’ evaluation from three similar markets, aiming at finding significant differences among three types of answers. Service quality was measured by using an existing scale from the literature, thus servperf was selected to evaluate three types of answers. Customers of this study came from three similar markets: the Kingdom of Saudi Arabia, the United Arab Emirates and Kuwait. spss was used to analyze the data and one-way anova was run to investigate differences among the groups. The findings showed that there were significant differences between the three groups. Also, the results indicated that except empathy, all other four dimensions showed partial differences

  • 4.
    Nourallah, Mustafa
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Mobile Bank Application:  A Study on the Antecedents and Consequences of Loyalty of Young Bank Customers2020Conference paper (Other academic)
  • 5.
    Nourallah, Mustafa
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Mobile bank applicationsManuscript (preprint) (Other academic)
  • 6.
    Nourallah, Mustafa
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Strandberg, Christer
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Öhman, Peter
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Mobile bank application: An empirical study of young bank customers2018Conference paper (Other academic)
  • 7.
    Nourallah, Mustafa
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Strandberg, Christer
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Öhman, Peter
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Mobile Bank Applications: Loyalty of Young Bank CustomersIn: Financial Services Review, ISSN 1057-0810, E-ISSN 1873-5673Article in journal (Refereed)
  • 8.
    Nourallah, Mustafa
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Strandberg, Christer
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Öhman, Peter
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Understanding the Relationship between Trust and Satisfaction on Mobile Bank Application2019In: ICEEG 2019 Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government, Lyon: ACM Digital Library, 2019, p. 58-61Conference paper (Refereed)
    Abstract [en]

    The paper aims to study the relationship between trust and satisfaction on mobile bank applications (MBAs) based on the experience of young bank customers (YBCs). An electronic questionnaire was developed based on previous studies and was sent to YBCs. 146 complete responses were studied by utilizing, exploratory factor analysis, regression analysis, and ANOVA. The results indicate that there is a significant relationship between trust and satisfaction, as the development of the trust in MBAs will likely increase the satisfaction of YBCs

1 - 8 of 8
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