miun.sePublications
Change search
Refine search result
1 - 1 of 1
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Xuan, Lihua
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Factors affecting the adoption of mobile instant message: An empirical study of user acceptance of Wechat in China2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays, instant message has become a key tool for students to stay connected with existing friends and family, as well as to create new friendships. WeChat as a third party software that exists in the current market, is an instant messaging application that enables users to send voice, video, pictures and text to their contacts through mobile network. Being a new application, the user adoption of WeChat has not been studied. Therefore, the result of this study will be valuable to fill the knowledge gap about user adoption study of this mobile application, and future development of other similar instant messaging mobile application could also benefit from this study. This study focuses on WeChat users and answers to the following research question: What are the factors that affect the users’ adoption of WeChat?

    The purpose of this study is to explain factors that affect the users’ adoption of WeChat among WeChat users.

    This study adopts a theory testing approach. The research model will propose through UTAUT model and semi-structured interview. A survey was conducted subsequently to collect quantitative data. Hypotheses were tested through analyzing the quantitative data by using SPSS.

1 - 1 of 1
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf