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  • 1.
    Lagergren, Stefan
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Trolle Nordgren, Filip
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bankernas kriterier för utlåning av kredit till nya SMF2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this paper is to examine the factors that can be crucial to a credit assessment of a newly established SME.Methodology: The essay is based on a qualitative and abductive method, with the addition of quantitative data. The primary data consists of a case study based on two interviews, and a survey on 36 investment banker. It is supplemented with documents examination from the banks.Empirical foundation: The empirical data is based on interviews with two bankers who works as business advisors. A survey was also sent by email to 36 different business advisors around Sweden among the four major banks.Conclusions: The thesis shows that the banks have some criteria that they are looking at when granting credit to new SMEs. These differ from case to case, but factors such as good and long lasting relationship with the bank and the owner himself, seems to have heavier weight

  • 2.
    Trolle Nordgren, Filip
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Lagergren, Stefan
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    How can the financial industry attract followers on social media: A study of what attracts young adults to social media2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Through social media advancement, research on strategies for financial firms to attract young adults still has many research gaps. Factors such as trust, celebrities and risk have not had much attention in previous research. By analyzing the behavior of banks, young adults' opinions and previous research, this study tries to highlight the actions that financial firms can take into account, in the process of attracting young adults to their social media channels. Thereby also remain competitive in an increasingly important technological world. To achieve this, two focus groups have been conducted with university students in Sundsvall, as well as interviews with two social media department managers at a Swedish bank. The study showed that there were both similarities and differences in how the bank worked, and how the participants wanted banks to act on social media. Despite this, there is a clear picture from the participants' viewpoint of implementing more knowledge sharing and education in the banks' social media channels. Future research is therefore encouraged to investigate and analyze posts on social media to gain an understanding of what is popular and what attract followers, as well as to see whoever likes what in aspects such as age and gende

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
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