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  • 1.
    Hammargren, Emma
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Mångfald - En undersökning av etnisk mångfald inom Sundsvalls storbanker med fokus på attityder och arbetsmetoder2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swedish population's origin has changed drastically over the past fifty years and the proportion of foreign-born people has increased. This has started strong debates regarding racism and how diversity should be handled when it was discovered that discrimination on grounds of origin and skin color have created an exclusion for immigrants in Sweden. The aim of this thesis was to get a picture of the banks work with ethnic diversity and how theattitude was towards diversity in the bank offices in Sundsvall. Interviews were conducted with a total of ten employees in Sundsvall from Nordea, Handelsbanken, Swedbank, SEB and Danske Bank, focusing on the organizations diversity work and the employee’s attitudes towards diversity in the workplace.Through the interviews, it was found that the banks have made the most of diversity regarding gender and ages in the workplace, but the work with the ethnic diversity has not progressed as far. Today the banks diversity work is focused on education of employees and not on how to work according to diversity, the work on the substance in question is not very active. All banks have basically a positive approach to ethnic diversity and the benefitsdiversity can bring to the organization. These benefits include, innovation, communication, creativity, and even improved collaboration, decision- making, problem solving, but also increased market share, higher profits and productivity.Many of the banks indicated awareness of the diversity issue in the recruiting of new employees, but consider that they are not really capable of meeting the societal diversity. The main cause is the fact that there is not enough diversity among the employees at the banks. The main issue that was highlighted was that the banking business can’t meet all language groups and those certain groups of customers are lost. This is an aspect that may becontributing to some ethnic groups fall outside society, because of limited language skills, do they not have the same opportunities to, for example, seek loans to start their own business. This is an aspect that emphasizes the importance of banks raising the question regarding ethnic diversity within organizations to address the fact that potential customers in the currentsituation may be overlooked.

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