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  • 1.
    Conti, Eugenio
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Nature-based tourism and experience value co-creation on Instagram2018In: ISCONTOUR 2018 Tourism Research Perspectives: Proceedings of the International Student Conference in Tourism Research / [ed] Christian Maurer & Barbara Neuhofer, 2018, p. 373-378Conference paper (Refereed)
    Abstract [en]

    Social media and mobile-based applications act as an increasingly critical source of experience value creation in tourism and nature-based tourism, as confirmed by the most recent trends in the industry. Although being one of the most popular mobile-based social media, Instagram is still underrepresented in value creation research, and no study has been conducted specifically in nature-based tourism. Moreover, current research on value lack of interpretive methodologies able to grasp the complexity of experience value creation from a phenomenological point of view. This research aims at tackling these gaps by conducting an in-depth investigation on experience value creation on Instagram in nature-based tourism. A combination of different types of qualitative data, obtained through a participatory netnography, will be collected on Instagram, and consequently triangulated and analyzed by means of grounded theory. While assessing the depth of value creation emerging from personal, elicited tourist narratives, in a way not seen yet in similar studies, the results are argued to expand the theoretical understanding of experience value creation in nature-based tourism and service research.

  • 2.
    Conti, Eugenio
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. Dalarna University, Falun.
    Heldt Cassel, Susanna
    Dalarna University, Falun.
    Liminality in nature-based tourism experiences as mediated through social media2019In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340Article in journal (Refereed)
    Abstract [en]

    The intersection between social media, liminality and nature-based tourism experiences hasn’t been the focus of previous tourism research. Such intersection, on the other hand, is illustrative of how social media relate to the constitution and performance of tourism spatialities, tourist identities, storytelling and place-making, and can lead to relevant theoretical contributes. We aim to investigate how liminality is expressed in relation to nature-based experiences by tourists on social media, and what role social media plays in mediating liminality during nature-based tourism experiences. The analysis is based on a participatory netnography of images and text posts, as well as online interviews with users of the popular social media Instagram. Findings show that the expression of tourism experiences in nature is closely related to specific notions of liminal otherness as opposed to the urban life and the everyday, where nature and wilderness are expressed as related to the genuine, the authentic and a true inner self. Creative combinations of pictures, captions and hashtags make it easier for tourists to express the contrast between the natural landscape and the everyday landscape once they returned home. These combinations also relate closely to performances of resistant and alternative selves and communities. At the same time, such performances are mediated and contested between freedom of self-expression, surveillance and social norms, an aspect that makes their liminal nature ambiguous. 

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