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  • 1.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations: A case from Sweden2015Doctoral thesis, monograph (Other academic)
    Abstract [en]

    Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand.

    Therefore, the thesis at hand addresses the existing gap in tourism literature and aims at contributing to the development of the customer-based brand equity concept in a tourism destination setting (CBDBE) by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming functional, intangible and social destination resources into tourists’ value-in-use. Furthermore, the positive relationship between visitors’ perception of the destination and value-for-money discloses the input of tourists’ own resources into the process of value-co-creation. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination.

    By implementing web-based customer surveys and using a linear structural equation modelling approach, the proposed model is empirically validated for the leading Swedish mountain destination Åre. First, the model is repeatedly tested with data regarding the winter seasons 2009/10 and 2012/13.  Second, the proposed CBDBE model has been operationalized and tested also for the summer season. Findings from face-to-face interviews conducted in Åre during summer 2012 uncovered the relationships between destination resources offered in Åre, tourists’ own resources and destination value-in-use and, thus, served as the empirical fundament for the development of a destination-specific scale to measure value-in-use. Subsequently, the proposed CBDBE model has been successfully tested with web-based survey data collected after the summer season 2012, both for the total sample and separately for the main a priori tourist segments, including hiking, mountain biking and village tourists.

    Results show the significant contribution of destination value-in-use defined as perceived benefits from a destination stay, which, in turn, strongly affect customers’ destination loyalty. In contrast, the relationship between value-for-money and destination loyalty is less strong and even non-significant for the two customer segments hiking and mountain biking tourists. Importantly, as part of the CBDBE model operationalization, the thesis highlights the need to better understand destination-specific consumption patterns across various tourism segments by destination managers.

    Therefore, results demonstrate that by monitoring unique destination and tourist-specific experience dimensions, destination management can influence and better manage both the value-in-use for customers and customer loyalty. Thus, the proposed CBDBE model provides destination managers with a tool, which enables evaluation and upgrade of destination marketing strategy and, finally, assist in discovering promising innovation potentials for highly experiential tourism products.

  • 2.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    A value co-creation perspective on the customer-based brand equity model for tourism destinations2012Licentiate thesis, monograph (Other academic)
  • 3.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Davidov, Denis
    Immanuel Kant State University of Russia, Kaliningrad.
    Kaliningrad: positive and negative aspects of the exclave location (Калининград: плюсы и минусы эксклавности)2008In: Cosmopolis, ISSN 1727-4079, Vol. 2, no 21, p. 141-146Article in journal (Refereed)
    Abstract [en]

    Denis Davidov and Tatyana Chekalina discuss the trans-boundary cooperation as the factor and an effective tool for overcoming negative aspects of the exclave location of the Kaliningrad region. Authors consider the exclave as the particular case of the border region. Therefore there is an idea that the provisions of the border regions theory, which is better elaborated than the exclave one, could be applied for this case as well.

     

  • 4.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    A Meta Comparison of Emprical Brand Metrics and Models for Tourism Destinations2009In: Proceedings of the 3rd International Conference on Destination Branding and Marketing / [ed] Leonardo (Don) A.N. Dioko and Xiang (Robert) Li, Macao SAR, China: Institute For Tourism Studies , 2009, p. 130-141Conference paper (Refereed)
    Abstract [en]

    The concept of customer-based brand equity (CBBE) and related measurement issues have recently attracted significant attention in tourism research (Pike, 2009; Boo et al., 2009). However, the complex and multi-dimensional nature of tourism destinations challenge the traditional approach towards the brand, its constructs (e.g. awareness, image, quality, loyalty, etc.) and measurement scales. Nevertheless, a number of empirically validated destination performance models found in the recent tourism literature share many similarities with the CBBE model in terms of structure and employed survey-based metrics. The aim of this study is to conduct a meta-comparison between a set of destination performance models and the CBBE model proposed and verified in a tourism destination context by Boo et al. (2009). The proposed comparison framework grounded in marketing and tourism literature is utilized in order to deduce a parsimonious and comprehensive set of destination brand metrics, relevant model dimensions, as well as empirically validated causal relationships.

  • 5.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Mobile apps as nature-based tourism experience facilitator: A conceptual framework2018In: The 9th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV9): ABSTRACT BOOK / [ed] Jeoffrey Dehez, 2018, p. 243-245Conference paper (Refereed)
  • 6.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    A customer-based brand equity model for tourism destinations: – insights from service marketing2011Conference paper (Other academic)
  • 7.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    A value co-creation perspective on customer-based brand equity model for tourism destinations: A Case from Sweden2014In: Finnish Journal of Tourism Research (Matkailututkimus), ISSN 1796-1300, Vol. 10, no 1, p. 8-24Article in journal (Refereed)
    Abstract [en]

    This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.

  • 8.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Customer-Based Brand Equity Model for Tourism Destinations: Insights from Service Marketing2011In: Innovation Processes and Destination Development in Tourist Resorts, The Regional Studies Association Research Network on Tourism and Regional Development (RSA), 2011, p. 9-Conference paper (Refereed)
  • 9.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Customer-based destination brand equity modelling: The role of destination resources, value-for money and value-in-use2018In: Journal of Travel Research, ISSN 0047-2875, E-ISSN 1552-6763, Vol. 57, no 1, p. 31-51Article in journal (Refereed)
    Abstract [en]

    This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller’s (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.

  • 10.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Destination brand promise: The core of customer-based brand equity modeling2018In: Tourism Analysis, ISSN 1083-5423, E-ISSN 1943-3999, Vol. 23, no 1, p. 93-107Article in journal (Refereed)
    Abstract [en]

    The present study contributes to the discussion on transferring the concept of customer-based brand equity (CBBE) to a tourism destination context. The core component of the proposed CBBE model for tourism destinations (CBDBE) considers customers’ evaluation of the destination promise in terms of the transformation of destination resources into value-in-use for tourists. The introduced CBDBE model consists of six interdependent constructs, including awareness, tourists’ perception of functional, tangible and social destination resources, value-in-use disclosing the purpose and benefits of consumption, value-for-money, satisfaction and loyalty. The model was tested for the leading Swedish mountain destination Åre for the summer season by using customer-based survey data and a linear structural equation modelling (SEM) approach. Findings confirm the hypothesized relationships and the hierarchical structure of the proposed model. Managerial implications are discussed and the agenda for future CBDBE research is outlined.

  • 11.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Determinants of the co-created destination experience: an empirical validation from Sweden2013In: Tourism Marketing: On Both Sides of the Counter / [ed] M. Kozak, L. Andreu, J. Gnoth, S. Sibila Lebe, A. Fyall, Newcastle: Cambridge Scholars Publishing, 2013, p. 57-79Chapter in book (Refereed)
  • 12.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Determinants of the co-created destination experience: an empirical validation from Sweden2011In: Transforming experiences: tourism marketing from both sides of the counter / [ed] Sonja Sibila Lebe, 2011Conference paper (Refereed)
  • 13.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fulfilment of destination brand promise: the core of customer-based brand equity modelling for tourism destinations2015In: Tourism engagement: co-creating well-being: Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 / [ed] Pesonen, Juho & Komppula, Raija, 2015, p. 114-118Conference paper (Refereed)
  • 14.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Margaryan, Lucine
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Measuring Customer-Based Brand Equity for Tourism Destinations - Understanding Missing Value Patterns for Tangible Destination Resources2013In: / [ed] Altinay, L., Jauhari, V., Vong, F. & Uysal, M, 2013Conference paper (Refereed)
  • 15.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Understanding the Value in Use of Multi-Segment Destinations: A Summer Season Case of the Swedish Mountain Resort Åre2013In: Marketing Places and Spaces: Shifting Tourist Flows: 5th Advances in Tourism Marketing Conference Proceedings / [ed] A. Correia M. Kozak, J. Gnoth, A. Fyall, S. Lebe, L. Andreu, Vilamoura - Portugal, 2013, p. 365-371Conference paper (Refereed)
  • 16.
    Chen, Jaqueline
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Social media’s influence on destination image, tourist satisfaction and behavioral intentions2017In: Conference proceedings 7thAdvances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, 2017Conference paper (Refereed)
  • 17.
    Fredman, Peter
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Ankre, Rosemarie
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Friluftsliv 2018: Nationell undersökning av svenska folkets friluftsvanor2019Report (Other academic)
    Abstract [sv]

    Rapporten redovisar en nationell enkätundersökning över svenskarnas friluftslivår 2018. Friluftsliv i olika former är en populär fritidssysselsättningbland svenskarna, vilken kan beskrivas som ”vistelse utomhus i natur- ellerkulturlandskapet för välbefinnande och naturupplevelser utan krav på tävling”.Målet för den av riksdagen antagna friluftspolitiken är att stödja människorsmöjligheter att vistas ute i naturen och utöva friluftsliv där allemansrätten ären grund för friluftslivet. Åtta av Sveriges 16 miljömål innehåller också preciseringarsom berör friluftsliv. Dagens friluftsliv har dessutom nära kopplingartill en växande naturturism. Syftet med undersökningen är att ge ett bra underlag för uppföljningar avfriluftsmålen och friluftslivet i miljömålen. Detta sker genom att dels redovisastatus för friluftslivet i Sverige år 2018, dels genom att visa på förändringarsedan år 2007. Ytterligare ett viktigt syfte är att erhålla data över friluftslivbåde nationellt och i respektive län, för att på så sätt få ett underlag till analyserav friluftslivet på olika geografiska nivåer. Undersökningen genomfördes i form av en postal enkätundersökningriktad till personer bosatta i Sverige i åldern 16 år och äldre under periodenseptember – november 2018. Mittuniversitetet utformade frågorna i samrådmed Naturvårdsverket och i dialog med andra myndigheter som ingår i nätverketför friluftsliv. Datainsamlingen genomfördes av Statistiska centralbyrån(SCB) och rapporten är framtagen av Mittuniversitetet på uppdragav Naturvårdsverket.

  • 18.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Tourism Destination Brand Equity: An Empirical Assessment from Sweden2009In: Behaviour in Tourism Symposium 2009, 2009, p. 24-25Conference paper (Refereed)
  • 19.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Customer based brand equity modelling for big data analytics in tourism destinations: a case from Sweden2015In: The t-Forum 2015 Global conference: Tourism intelligence in action, 2015Conference paper (Refereed)
  • 20.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Value co-creation modelling for big data analytics: the destination management information system Åre2014In: The values of tourism / [ed] Budeanu, A., Möckel, M. & Gimothy, S. (eds.)., 2014Conference paper (Refereed)
  • 21.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Destination brand equity modelling and measurement – a summer tourism case from Sweden2012In: Strategic Marketing in Tourism Services / [ed] R.H. Tsiotsou & R.E. Goldsmith, Bingley, UK: Emerald Group Publishing Limited, 2012, p. 95-115Chapter in book (Refereed)
  • 22.
    Lexhagen, Maria
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Lundberg, Christine
    University of Surrey.
    The ABBA fandom: - an online survey2019Report (Other academic)
  • 23.
    Wall Reinius, Sandra
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Inter-year comparisons of visitor characteristics and preferences: the case of Swedish summer visitors in the Jämtland Mountains2015In: Responsible Tourism?: The 24th Nordic Symposium in Tourism and Hospitality Research, Icelandic Tourism Research Centre , 2015, p. 97-Conference paper (Refereed)
1 - 23 of 23
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