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  • 1.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    A customer-based brand equity model for tourism destinations: – insights from service marketing2011Conference paper (Other academic)
  • 2.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    A value co-creation perspective on customer-based brand equity model for tourism destinations: A Case from Sweden2014In: Finnish Journal of Tourism Research (Matkailututkimus), ISSN 1796-1300, Vol. 10, no 1, p. 8-24Article in journal (Refereed)
    Abstract [en]

    This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.

  • 3.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Customer-Based Brand Equity Model for Tourism Destinations: Insights from Service Marketing2011In: Innovation Processes and Destination Development in Tourist Resorts, The Regional Studies Association Research Network on Tourism and Regional Development (RSA), 2011, p. 9-Conference paper (Refereed)
  • 4.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Customer-based destination brand equity modelling: The role of destination resources, value-for money and value-in-use2018In: Journal of Travel Research, ISSN 0047-2875, E-ISSN 1552-6763, Vol. 57, no 1, p. 31-51Article in journal (Refereed)
    Abstract [en]

    This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller’s (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.

  • 5.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Destination brand promise: The core of customer-based brand equity modeling2018In: Tourism Analysis, ISSN 1083-5423, E-ISSN 1943-3999, Vol. 23, no 1, p. 93-107Article in journal (Refereed)
    Abstract [en]

    The present study contributes to the discussion on transferring the concept of customer-based brand equity (CBBE) to a tourism destination context. The core component of the proposed CBBE model for tourism destinations (CBDBE) considers customers’ evaluation of the destination promise in terms of the transformation of destination resources into value-in-use for tourists. The introduced CBDBE model consists of six interdependent constructs, including awareness, tourists’ perception of functional, tangible and social destination resources, value-in-use disclosing the purpose and benefits of consumption, value-for-money, satisfaction and loyalty. The model was tested for the leading Swedish mountain destination Åre for the summer season by using customer-based survey data and a linear structural equation modelling (SEM) approach. Findings confirm the hypothesized relationships and the hierarchical structure of the proposed model. Managerial implications are discussed and the agenda for future CBDBE research is outlined.

  • 6.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Determinants of the co-created destination experience: an empirical validation from Sweden2013In: Tourism Marketing: On Both Sides of the Counter / [ed] M. Kozak, L. Andreu, J. Gnoth, S. Sibila Lebe, A. Fyall, Newcastle: Cambridge Scholars Publishing, 2013, p. 57-79Chapter in book (Refereed)
  • 7.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Determinants of the co-created destination experience: an empirical validation from Sweden2011In: Transforming experiences: tourism marketing from both sides of the counter / [ed] Sonja Sibila Lebe, 2011Conference paper (Refereed)
  • 8.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fulfilment of destination brand promise: the core of customer-based brand equity modelling for tourism destinations2015In: Tourism engagement: co-creating well-being: Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 / [ed] Pesonen, Juho & Komppula, Raija, 2015, p. 114-118Conference paper (Refereed)
  • 9.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Margaryan, Lucine
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Measuring Customer-Based Brand Equity for Tourism Destinations - Understanding Missing Value Patterns for Tangible Destination Resources2013In: / [ed] Altinay, L., Jauhari, V., Vong, F. & Uysal, M, 2013Conference paper (Refereed)
  • 10.
    Chekalina, Tatiana
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Understanding the Value in Use of Multi-Segment Destinations: A Summer Season Case of the Swedish Mountain Resort Åre2013In: Marketing Places and Spaces: Shifting Tourist Flows: 5th Advances in Tourism Marketing Conference Proceedings / [ed] A. Correia M. Kozak, J. Gnoth, A. Fyall, S. Lebe, L. Andreu, Vilamoura - Portugal, 2013, p. 365-371Conference paper (Refereed)
  • 11. Fernström, Gösta
    et al.
    Hellman, Peter
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lindqvist, Lars-Johan
    Nysveen, Herbjørn
    Pederson, Per Egil
    Thorbjörnson, Helge
    Kan turistnäringen bygga varumärkesrelationer via Internet?2002Report (Other academic)
  • 12.
    Flagestad, Arvid
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Svensk, Göran
    ETOUR.
    Nordin, Sara
    ETOUR.
    Lexhagen, Maria
    ETOUR.
    Vintersportorten - året runt2004Report (Other academic)
    Abstract [sv]

    Nästan alla vintersportorter runtom i världen är upptagna av frågan om hur man skall förlänga säsongerna och kanske i synnerhet hur man skall få barmarkssäsongen till att bidra till att ge avkastning på de stora investeringar som görs för vinterturismen. Säsongsvariationer är en grundproblematik i turistnäringen. En kort säsong gör det svårt för företagarna att få lönsamhet i verksamheten, personalen blir svår att behålla från år till år och den sociala strukturen på orten blir instabil. Först under senare år har forskningen i någon mån börjat se på säsongsproblematiken även på vintersportorter. De intervjuer som inom ramen för detta projekt har utförts i Canada, USA, Schweiz, Österrike, Italien och Norge vittnar om hur komplex säsongsproblematiken är på vintersportorten. Ett fåtal orter har lyckats bra med säsongsförlängning och åretruntturism, men de allra flesta har svårt att lösa problemet. Vissa orter ser sig helt och hållet som vinterdestinationer och stänger helt enkelt på sommaren. ETOUR ser studien "Vintersportorter - året runt" som en förstudie inför en mer omfattande insats inom innovationsforskning. En insats som syftar till att underlätta utvecklingen av barmarksturismen på vintersportorterna i de svenska fjällen. ETOUR avrapporterar detta projekt i två rapporter. Denna rapport, Del 1, är utformad på ett sätt som riktar sig mer till turistnäringen och vintersportorterna. Del 2 kommer att ha en mer akademisk prägel. Här dras inga generella slutsatser kring hur svenska vintersportorter bör förhålla sig till de framgångsfaktorer, för att utveckla barkmarksturism, som kommer fram i fallstudierna. Framgångsfaktorerna är i stället tänkta att ligga som underlag för diskussioner kring vilken strategi som bör tillämpas på olika destinationer. Alla vintersportorterna har olika förutsättningar för att utveckla barmarksturism och därför måste framgångsfaktorerna sättas i relation till varje enskild destinations specifika möjligheter.

  • 13.
    Fredman, Peter
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Wall-Reinius, Sandra
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Sandell, Klas
    Karlstad universitet.
    Lundberg, Christine
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Bodén, Bosse
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Dahlberg, Annika
    Stockholm universitet.
    Besök och besökare i fjällen: Resultat från en undersökning avseende svenskarnas fritidsaktiviteter i fjällen, besök i olika fjällområden, landskapsrelationer, fjällen i sociala medier, upplevelser av vindkraft och attityder till skyddad natur2014Report (Other (popular science, discussion, etc.))
    Abstract [sv]

    Förord

    I den här rapporten redovisas några första sammanställningar från en nationell enkätundersökning avseende svenskarnas fritidsaktiviteter i fjällen, deras besök i olika fjällområden, landskapsrelationer, fjällens roll i sociala medier, upplevelser av vindkraft och attityder till skyddad natur. Enkäten ingår som en del i projekten "Bortom konflikter" och "Den nya fjällupplevelsen" inom ramen för Naturvårdsverkets forskningssatsning"Storslagen fjällmiljö" (www.storslagnafjall.se). Utifrån materialet i denna rapport kommer framöver olika fördjupningar och kompletteringar att göras, vilka kommer redovisas påolika sätt–vetenskapligt och populärvetenskapligt. Det är vår förhoppning att dessa studier blir en viktig del i referensramen för alla de beslut som fattas av myndigheter, företag och politiker när det gäller det fortsatta arbetet för en hållbar utveckling i fjällen. För dagens och framtidens grupper, aktiviteter och ideal kommer att avgöra hur hållbar utvecklingen blir–och dagens besökare i fjällen är här en av nyckelgrupperna.

  • 14.
    Fredman, Peter
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Wolf-Watz, Daniel
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Sandell, Klas
    Karlstad Universitet.
    Wall-Reinius, Sandra
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lundberg, Christine
    University of Surrey.
    Ankre, Rosemarie
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Dagens miljömål och framtidens fjällupplevelser: Iakttagelser av aktivitetsmönster, landskapsrelationer och kommunikationsformer2016Report (Other academic)
    Abstract [sv]

    Rapporten "Dagens miljömål och framtidens fjällupplevelser – Iakttagelser av aktivitetsmönster, landskapsrelationer och kommunikationsformer" ger inledningsvis en bakgrund till fjällupplevelser och en genomgång av de metoder som använts i projektet. Därefter följer en beskrivning av de förändringar forskarna anser kunna se i de olika datamaterial som samlats in, följt av en diskussion av dagens miljökvalitetsmål i förhållande till framtidens fjällupplevelser.

  • 15.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Abadzhiev, Andrey
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Svensson, Bo
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Applied Science Weingarten-Ravensburg.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    A knowledge destination framework for tourism sustainability2013In: Tourism, ISSN 1332-7461, Vol. 6, no 2, p. 121-148Article in journal (Refereed)
    Abstract [en]

    Based on Grant's (1996) knowledge-based view of the fi rm, Jafari's (2001) knowledge-based platform ofthinking and Schianetz, Kavanagh and Lockington (2007a) Learning Tourism Destination, the KnowledgeDestination Framework (Höpken, Fuchs, Keil & Lexhagen, 2011) is introduced and a Web-based DestinationManagement Information system (DMIS) is presented. It is illustrated how knowledge creation,exchange and application processes can be improved by applying a Business Intelligence approach. By focusingon Online-Analytical Processing (OLAP), exemplarily for the Swedish tourism destination of Åre, it ishighlighted how DMIS can be used as a monitor for measuring the proportion of tourists with the smallestecological footprint (Dolnicar, Crouch & Long, 2008; Dolnicar & Leisch, 2008). After a discussion of studylimitations, future research steps are outlined. Th e paper concludes by providing some critical remarks on thepolitical economics of sustainability on a global scale and by outlining policy implications for the governanceof sustainability at the level of tourism destinations.

  • 16.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Customer based brand equity modelling for big data analytics in tourism destinations: a case from Sweden2015In: The t-Forum 2015 Global conference: Tourism intelligence in action, 2015Conference paper (Refereed)
  • 17.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Value co-creation modelling for big data analytics: the destination management information system Åre2014In: The values of tourism / [ed] Budeanu, A., Möckel, M. & Gimothy, S. (eds.)., 2014Conference paper (Refereed)
  • 18.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Chekalina, Tatiana
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Destination brand equity modelling and measurement – a summer tourism case from Sweden2012In: Strategic Marketing in Tourism Services / [ed] R.H. Tsiotsou & R.E. Goldsmith, Bingley, UK: Emerald Group Publishing Limited, 2012, p. 95-115Chapter in book (Refereed)
  • 19.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Applied Sciences Weingarten-Ravensburg.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    A Business Intelligence Application for Knowledge Generation in Tourism Destinations – A Case from Sweden2013Conference paper (Refereed)
  • 20.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    Universtiy of Applied Sience, Weingarten-Ravensburg, Germany.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Applying Business Intelligence for Knowledge Generation in Tourism Destinations2016In: Big Data & Business Intelligence in the Travel & Tourism Industry / [ed] Matthias Fuchs & Wolfram Höpken, Mid Sweden University , 2016, p. 19-26Conference paper (Refereed)
  • 21.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Applying business intelligence for knowledge generation in tourism destinations: - A case study from Sweden2014In: Tourism and Leisure: Current issues and perspectives of development / [ed] H. Pechlaner and E. Smeral, Springer Gabler, 2014, p. 161-174Chapter in book (Refereed)
  • 22.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    Univ Appl Sci Ravensburg Weingarten, Weingarten, Germany.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Big data analytics for knowledge generation in tourism destinations: A case from Sweden2014In: Journal of Destination Marketing and Management, ISSN 2212-571X, Vol. 3, no 4, p. 198-209Article in journal (Refereed)
    Abstract [en]

    This paper presents a knowledge infrastructure which has recently been implemented as a genuine novelty at the leading Swedish mountain tourism destination, Åre. By applying a Business Intelligence approach, the Destination Management Information System Åre (DMIS-Åre) drives knowledge creation and application as a precondition for organizational learning at tourism destinations. Schianetz, Kavanagh, and Lockington’s (2007) concept of the ‘Learning Tourism Destination’ and the ‘Knowledge Destination Framework’ introduced by Höpken, Fuchs, Keil, and Lexhagen (2011) build the theoretical fundament for the technical architecture of the presented Business Intelligence application.

    After having introduced the development process of indicators measuring destination performance as well as customer behaviour and experience, the paper highlights how DMIS-Åre can be used by tourism managers to gain new knowledge about customer-based destination processes focused on pre- and post-travel phases, like “Web-Navigation”, “Booking” and “Feedback”. After a concluding discussion about the various components building the prototypically implemented BI-based DMIS infrastructure with data from destination stakeholders, the agenda of future research is sketched. The agenda considers, for instance, the application of real-time Business Intelligence to gain real-time knowledge on tourists’ on-site behaviour at tourism destinations.

  • 23.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Business intelligence for destinations: Creating knowledge from social media2017In: Advances in social media for travel, tourism and hospitality: new perspectives, practice and cases / [ed] M. Sigala,U. Gretzel and E. Christou, Routledge, 2017, p. 290-310Chapter in book (Refereed)
    Abstract [en]

    Due to an increasing number of online reviews in social media sites it has become vital for destinations, and businesses alike, to capture and regularly analyse these reviews to gain valuable new knowledge as input to managerial decision support. However, in practice, the possibility to manually extract and analyse the vast amount of available online reviews is fairly limited. Thus, the focus of this chapter is to highlight how knowledge from social media is utilized in the prototypically implemented destination management information system, DMIS-Åre. In order to extract and analyse user generated content from the social media platforms TripAdvisor.comand Booking.com a recently validated framework applying machine learning methods and a dictionary-based approach is presented.

  • 24.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    Universtiy of applied research, Weingarten-Ravensburg, Germany.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Dynamic Need Fulfillment in a Collaborative Destination Environment2016In: Big Data & Business Intelligence in the Travel & Tourism Industry / [ed] Matthias Fuchs & Wolfram Höpken, Mid-Sweden University , 2016, p. 97-100Conference paper (Refereed)
  • 25.
    Fuchs, Matthias
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, MariaMid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.Höpken, WolframUniverstiy of Applied Sience, Weingarten-Ravensburg, Germany.
    Proceedings of the IFITTtalk@Östersund Workshop on Big Data & Business Intelligence in the Travel & Tourism Industry2016Conference proceedings (editor) (Refereed)
  • 26. Grevby, Anders
    et al.
    Ångman, Lena
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    IT användning i turistnäringen: Nätverk, växtvärk, och huvudvärk1999Report (Other academic)
    Abstract [sv]

    Publikationen är en förkortad populärversion av kartläggningen ”IT-användning i turistnäringen - en kartläggning av små- och medelstora företag”. Utredningen initierades och genomfördes av ETOUR i samarbete med Grevby & Galstad HMC AB, Svenska Rese- och Turistindustrins Samarbetsorganisation och dess IT-kommitté.

    I denna publikation ingår en förkortad redovisning av delarna: - Kort beskrivning av företagen/organisationerna i undersökningen - Nuvarande IT-system samt synpunkter på dessa system och dess leverantörer - Internet och e-post – nuvarande och framtida användning - Investerings- och kompetensbehov

    Utredningen visar att turistnäringen i stor utsträckning har tillgång till ett brett utbud av IT-stöd, men att man ännu inte tagit steget fullt ut och utnyttjar alla möjligheter tekniken erbjuder. Exempelvis har 77% av de tillfrågade tillgång till Internet och ca hälften uppger att de tar emot bokningar via Internet.

    Jämfört med tidigare undersökningar som ETOUR har genomfört, märks det att näringens IT mognad har ökat. Det som driver utvecklingen är ofta inte företagsledningens insikt om att företaget borde utvecklas i någon riktning för att säkerställa framtida konkurrenskraft. Snarare är det nya kundkrav som driver förändringen. Företagen måste exempelvis vara tillgängliga på e-post/hemsida på Internet för att inte tappa kunder när nya beteendemönster växer fram. En annan drivande faktor är 2000-problematiken. Bokningssystem, telefonväxlar etc kommer helt enkelt inte att fungera efter Milleniumskiftet. Många äldre system byts också ut på grund av ålder.

    Ett problem för många av de mindre företagen är att få tiden att räcka till. De hinner eller orkar inte se över verksamheten för att införa effektivare rutiner som moderna IT verktyg. Företagen blir därför kvar i tungarbetade och tidskrävande rutiner.

  • 27.
    Gudmundson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Intäktsstyrning och prissättning på säsongsberoende hotell2003Report (Other academic)
    Abstract [sv]

    Bakgrund Detta Working Paper redovisar en översiktlig beskrivning och diskussion av intäktsstyrning och prissättning i säsongsberoende hotellverksamhet. Många företag inom turistnäringen påverkas av stora förändringar i efterfrågan beroende på säsongsvariationer. Företagen påverkas av detta ur många olika aspekter, såsom marknadsföring (paketering, prissättning, distribution), finansiell situation och planering (likviditet, investeringsmöjligheter) samt personalfrågor (omsättning, kvalitet, kompetens). Detta i sin tur skapar ett flertal problem ofta kopplade till att verksamhetens intäkter endast genereras under en begränsad period av året men ska täcka kostnader som finns under hela året. Syften och mål � Att ge en beskrivning av olika begrepp och verktyg för intäktsstyrning och prissättning som används i hotellbranschen. � Att visa på skillnader i förutsättning för olika typer av hotell när det gäller användning av till exempel Yield Management (ledningssystem för avkastning) � Att ge förslag på alternativa metoder för intäktsstyrning i säsongsberoende hotellverksamhet Slutsatser � Ett Yield Management system (styrsystem för avkastning) tar sällan hänsyn till de kostnader som hänger samman med att tillfredsställa gästens behov (d v s för att skapa och betjäna själva övernattningen) eller de övriga utlägg som gästen kan förväntas göra under själva vistelsen på hotellet. � Eftersom ett Yield Management system framställs som ett verktyg främst för kortsiktig planering och intäktsstyrning menar vi att det därför inte direkt lämpar sig för säsongsberoende hotellverksamhet som troligen har främst en längre planeringshorisont, från en säsong till nästa, men som också har en parallell kort planeringshorisont, där stora avbokningar snabbt kan uppstå och ge utrymme för andra priser för att locka nya gäster. � Genom att använda optionsteori och optionsprissättning kan ett hotell med säsongsberoende verksamhet skapa modeller för intäktsstyrning och prissättning. � Prisdifferentiering via Internet antas vara en lämplig strategi för säsongsberoende hotell att till en rimlig kostnad nå nya marknader under till exempel lågsäsong.

  • 28.
    Gudmundson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Relationsmarknadsföring och teknologi i tjänsteföretag: Intern marknadsföring en förutättning?2003Report (Other academic)
  • 29.
    Gyimóthy, Szilvia
    et al.
    Aalborg University.
    Lundberg, Christine
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Larson, Mia
    Lund University.
    Popculture tourism: a research manifesto: Celebrating and enhancing the tourism knowledge-based platform2013Conference paper (Refereed)
  • 30.
    Gyimóthy, Szilvia
    et al.
    Aalborg University.
    Lundberg, Christine
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lindström, Kristina
    Handelshögskolan Göteborgs Universitet.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Larson, Mia
    Lunds Universitet.
    Popculture Tourism: A Research Manifesto2015In: Tourism Research Frontiers: Beyond the Boundaries of Knowledge / [ed] D. Chambers och T. Rakic, Bingley: Emerald Group Publishing Limited, 2015, p. 13-26Chapter in book (Refereed)
    Abstract [en]

    Tourism in the wake of films, literature, and music is gaining interest among academics and practitioners alike. Despite the significance of converging tourism and media production and popcultural consumption, theorizing in this field is weak. This chapter explores complex relationships among popcultural phenomena, destination image creation, and tourism consumption. By taking a broader social science approach, it revisits and connects research themes, such as symbolic consumption, negotiated representations, fans and fandom, technology mediation, and media convergence. The chapter concludes with an integrative model, or “popcultural placemaking loop,” which is qualified through six propositions.

  • 31.
    Hoepken, Wolfram
    et al.
    University of applied sciences Ravensburg-Weingarten.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Big data analytics for tourism destinations.2018In: Encyclopedia of Information Science and Technology  / [ed] M. Khosrow-Pour, IGI Global, 2018, 4, p. 349-363Chapter in book (Refereed)
  • 32.
    Höpken, Wolfram
    et al.
    Universtiy of Applied Sience, Weingarten-Ravensburg, Germany.
    Eberle, Thomas
    University of Applied Science, Weingarten-Ravensburg.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Search engine traffic as input for predicting tourist arrivals.2018In: Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 / [ed] Stangl Brigitte & Pesonen Juho, New York: Springer, 2018, p. 381-393Conference paper (Refereed)
    Abstract [en]

    Due to the perishable nature of tourism services and the limited capacity of tourism firms in serving customers, accurate forecasts of tourism demand are of utmost relevance for the success of tourism businesses. Nowadays, travellers extensively search the web to form expectations and to base their travel decision before visiting a destination. This study presents a novel approach that extends autoregressive forecasting models by considering travellers’ web search behaviour as additional input for predicting tourist arrivals. More precisely, the study presents a method with the capacity to identify relevant search terms and time lags (i.e. time difference between web search activities and corresponding tourist arrivals), and to aggregate these time series into an overall web search index with maximal effect on tourism arrivals. The study is conducted at the leading Swedish mountain destination, Åre, using arrival data and Google web search data for the period 2005-2012. Findings demonstrate the ability of the proposed approach to outperform traditional autoregressive approaches, thus, to increase the predictive power in forecasting tourism demand.

  • 33.
    Höpken, Wolfram
    et al.
    Universtiy of Applied Sience, Weingarten-Ravensburg, Germany.
    Eberle, Tobias
    Business Informatics Group, University of Applied Sciences Ravensburg-Weingarten, Weingarten, Germany.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Google Trends data for analysing tourists’ online search behaviour and improving demand forecasting: The case of Åre, Sweden2018In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294Article in journal (Refereed)
    Abstract [en]

    Accurate forecasting of tourism demand is of utmost relevance for the success of

    tourism businesses. This paper presents a novel approach that extends autoregressive

    forecasting models by considering travellers’ web search behaviour as additional

    input for predicting tourist arrivals. More precisely, the study presents a method

    with the capacity to identify relevant search terms and time lags (i.e. time difference

    between web search activities and tourist arrivals), and to aggregate these time

    series into an overall web search index with maximal forecasting power on tourism

    arrivals. The proposed approach enables a thorough analysis of temporal relationships

    between search terms and tourist arrivals, thus, identifying patterns that reflect

    online planning behaviour of travellers before visiting a destination. The study is

    conducted at the leading Swedish mountain destination, Åre, using arrival data and

    Google web search data for the period 2005–2012. Findings demonstrate the ability

    of the proposed approach to outperform traditional autoregressive approaches, by

    increasing the predictive power in forecasting tourism demand.

  • 34.
    Höpken, Wolfram
    et al.
    University of Weingarten-Ravensburg.
    Ernesti, D
    University of Weingarten-Ravensburg.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Kronenberg, Kai
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Big data as input for predicting tourist arrivals2017In: Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 / [ed] Roland Schegg, Brigitte Stangl, Springer Berlin/Heidelberg, 2017Conference paper (Refereed)
  • 35.
    Höpken, Wolfram
    et al.
    University of Applied Sciences Weingarten-Ravensburg.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höll, Gerhard
    University of Applied Sciences Weingarten-Ravensburg.
    Keil, Dimitri
    University of Applied Sciences Weingarten-Ravensburg.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Multi-dimensional data modelling for a tourism destination data warehouse2013In: Information and Communication Technologies in Tourism 2013, Proceedings of the ENTER Conference 22-25 January 2013, Innsbruck, Austria / [ed] Cantoni, L. & Xiang, Z, Springer Berlin/Heidelberg, 2013, p. 157-169Conference paper (Refereed)
    Abstract [en]

    Information and communication technologies (ICTS) play a crucial role to increase the knowledge base of destination stakeholders. Organisational learning and managerial effectiveness can particularly be enhanced by applying methods of business intelligence (BI). Although huge amounts of data are available in tourism destinations these valuable knowledge sources typically remain unused. The described problem is solved by conceptualizing, prototypically implementing and testing a novel destination management information system (DMIS) that applies methods of BI and data warehousing for the leading Swedish ski destination, Åre. As being a central DMIS component, the destination-wide data warehouse (DW), its underlying multi-dimensional data model, the technical architecture, as well as critical implementation issues are discussed. Finally, the prototypical implementation of the DMIS focussing on the data warehouse and OLAP functionalities for customer feedback processes proved the suitability and effectiveness of the proposed overall architecture.

  • 36.
    Höpken, Wolfram
    et al.
    University of Applied Sciences Ravensburg-Weingarten.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Keil, Dimitri
    University of Applied Sciences Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Business intelligence for cross-process knowledge extraction at tourism destinations2015In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294, Vol. 15, no 2, p. 101-130Article in journal (Refereed)
  • 37. Höpken, Wolfram
    et al.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Keil, Dimitri
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    The knowledge destination: – a customer information-based destination management information system2011In: Information and Communication Technologies in Tourism 2011 / [ed] Law, R., Fuchs, M. and Ricci, F.,, Springer, 2011, p. 417-429Conference paper (Refereed)
    Abstract [en]

    Huge amounts of customer-based data, such as tourists' website navigation, transaction and survey data are available in tourism destinations, however, remain largely unused (Pyo, 2002). This paper presents the concept of a knowledge-based destination management information system (DMIS) that supports value creation through enhanced decision making. Information is extracted from heterogeneous data sources of the Swedish tourism destination of Are and is categorized in explicit feedback (e.g. survey data) and implicit information traces (e.g. navigation and transaction data). Methods of business intelligence are applied to retrieve interesting data patterns, thus, to generate knowledge in the form of empirically validated models. The paper deduces new insights about the applicability of data mining techniques and related models at tourist destinations depending on the type of tourism data and concrete problem characteristics at hand (Pick & Schell, 2002).

  • 38.
    Höpken, Wolfram
    et al.
    University of Applied Sciences Ravensburg-Weingarten.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Tourism Knowledge Destination2014In: Encyclopedia of Business Analytics and Optimization / [ed] John Wang, Hershey, PA: IGI Global, 2014, p. 2452-2556Chapter in book (Refereed)
  • 39.
    Höpken, Wolfram
    et al.
    University of Ravensburg-Weingarten.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Menner, Thomas
    University of Ravensburg-Weingarten.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Sensing the online social sphere using a sentiment analytical approach2016In: Analytics in smart tourism design: Concepts and methodologies / [ed] Z. Xiang and D. R. Fesenmaier, Springer, 2016, p. 129-146Chapter in book (Refereed)
    Abstract [en]

    Customer online feedback in the form of user-generated content (UGC) has become one of the most contentful and influential source of information in the process of customers’ as well as suppliers’ decision making. Thus, extracting customer feedback from online platforms and detecting its sentiment as well as related topics, known as sentiment analysis or opinion mining, not surprisingly, became one of the most important and vivid research veins within the area of web mining. This chapter gives an overview of different approaches to tackle the problem of sentiment analysis, like simple word-list-based approaches or more complex machine learning approaches, making use of statistical language models or part-of-speech (POS) tagging, and discusses current applications in the field of tourism. Subsequently, the chapter describes selected sentiment analytical approaches in more detail. Sentiment detection is tackled by simple word-list-based approaches and by typical supervised learning approaches, like k-nearest neighbor, support vector machines and Naive Bayes. Additionally to these approaches, topic detection is tackled by methods of unsupervised learning, like cluster analysis and single value decomposition. All presented techniques are demonstrated and validated based on a prototypical implementation as part of a destination management information system (DMISTM) for the leading Swedish mountain destination Åre.

  • 40.
    Keil, Dimitri
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Hoepken, Wolfram
    University of applied sciences Ravensburg-Weingarten.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Optimizing user interface design and interaction paths for destination management information system2017In: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) / [ed] Marcus A., Wang W., Cham, 2017, Vol. 10290, p. 473-487Conference paper (Refereed)
    Abstract [en]

    Destination Management Organizations (DMO) being the central units in destination management within European destinations face increasing pressure due to effects of globalization. At the same time, effects of digitalization combined with methods summarized by the umbrella term of Business Intelligence create opportunities to tackle these challenges. Höpken et al. (2011) described how destinations can evolve to so-called knowledge destinations. With the help of a Destination Management Information System (DMIS) managers of DMOs as well as its various stakeholders are provided with holistic decision support when working on strategic development of the destination. The objective of this study is to conceptualize a novel DMIS user interface and evaluate its usability. The study (1) defines different analysis perspectives and corresponding performance indicators enabling a powerful decision support for destination managers and tourism stakeholders, (2) defines interaction paths along different abstraction levels to support drill-down analyses, and (3) evaluates the usability and understandability of the DMIS interface in the south-western Swedish destination Halland.

  • 41.
    Kolas, Nina
    et al.
    University of Ravensburg-Weingarten.
    Höpken, Wolfram
    University of Ravensburg-Weingarten.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Information gathering by ubiquitous services for CRM in tourism destinations: an explorative study from Sweden2015In: Information and Communication Technologies in Tourism 2015: Proceedings of the ENTER Conference 2015, Springer-Verlag New York, 2015, p. 73-86Conference paper (Refereed)
  • 42.
    Kronenberg, Kai
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    A multi-period perspective on tourism’s economic contribution : A regional input-output analysis for Sweden2018In: Tourism Review, ISSN 1660-5373, E-ISSN 1759-8451, Vol. 73, no 1, p. 94-110Article in journal (Refereed)
    Abstract [en]

    Purpose: Previous studies on tourism input-output (IO) primarily focus on a single year’s snapshot or utilize outdated IO coefficients. The purpose of this paper is to analyze the multi-period development of regional tourism capacities and its influence on the magnitude of the industry’s regional economic contribution. The paper highlights the importance of applying up-to-date IO coefficients to avoid estimation bias typically found in previous studies on tourism’s economic contribution.

    Design/methodology/approach: For the period 2008-2014, national IO tables are regionalized to estimate direct and indirect economic effects for output, employment, income and other value-added effects. A comparison of Leontief inverse matrices is conducted to quantify estimation bias when using outdated models for analyzing tourism’s economic contribution.

    Findings: On the one hand, economic linkages strengthened, especially for labour-intensive sectors. On the other hand, sectoral recessions in 2012 and 2014 led to an economy-wide decline of indirect effects, although tourists’ consumption was still increasing. Finally, estimation bias observed after applying an outdated IO model is quantified by approximately US$4.1m output, 986 jobs full-time equivalents, US$24.8m income and US$14.8m other value-added effects.

    Research limitations/implications: Prevailing assumptions on IO modelling and regionalization techniques aim for more precise survey-based approaches and computable general equilibrium models to incorporate net changes in economic output. Results should be cross-validated by means of qualitative interviews with industry representatives.

    Practical implications: Additional costs for generating IO tables on an annual base clearly pay off when considering the improved accuracy of estimates on tourism’s economic contribution.

    Originality/value: This study shows that tourism IO studies should apply up-to-date IO models when estimating the industry’s economic contribution. It provides evidence that applying outdated models involve the risk of estimation biases, because annual changes of multipliers substantially influence the magnitude of effects.

  • 43.
    Kronenberg, Kai
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Economic Impact of Tourism: The process of research design for the Jämtland Region2014Conference paper (Other academic)
  • 44.
    Kronenberg, Kai
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Salman, Khalik
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Höpken, Wolfram
    Business Informatics Group, University of Applied Sciences Ravensburg-Weingarten, Doggenried Str., DE-88250 Weingarten, Germany .
    Economic effects of advertising expenditures – a Swedish destination study of international tourists2016In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 16, no 4, p. 352-374Article in journal (Refereed)
    Abstract [en]

    This study estimates the effects of advertising on internationaltourism demand for the leading Swedish mountain destination Åre. In contrast to previous studies, which primarily focus ontourism demand at a national or sectorial level, this research isconducted at the destination level. The study considers pricelevels at tourism destinations and tourists’ income asdeterminants for tourism demand. However, following advertisingtheories and previous research, the dominance of the marketpower function (i.e. product differentiation) and the informationfunction (i.e. market transparency) are identified as major codeterminantsfor international tourism demand. Demand elasticitycoefficients are empirically estimated for the origin countriesNorway, Finland, the Russian Federation, Denmark and the UK.Findings show that advertising is a significant driver of tourismdemand from Norway, the UK and Russia. Interestingly, incomeand tourism price levels are less significant drivers of demand inall analysed origin markets.

  • 45.
    Kronenberg, Kai
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Ekonomiska spridningseffekter inom turism: Forskningsöversikt och praktiska metoder,2014Report (Other academic)
  • 46.
    Kuttainen, Christer
    et al.
    E-handelsdoktorn.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Overcoming barriers to SME e-commerce adoption using blended learning: - a Swedish action research case study2012In: Information Technology & Tourism, ISSN 1098-3058, E-ISSN 1943-4294, Vol. 13, no 1, p. 13-26Article in journal (Refereed)
  • 47. Kuttainen, Christer
    et al.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Fuchs, Matthias
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Höpken, Wolfram
    Social media monitoring and analysis in tourism2012In: Proceedings of the 2nd Advances in hospitality and tourism marketing & management conference, 2012Conference paper (Refereed)
  • 48.
    Larson, Mia
    et al.
    Lund University.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Lundberg, Christine
    Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
    Thirsting for Vampire Tourism: Developing Pop Culture Destinations2013In: Journal of Destination marketing and management, ISSN 2212-571X, Vol. 2, no 2, p. 74-84Article in journal (Refereed)
    Abstract [en]

    Destinations associated with pop culture phenomena, such as destinations depicted in books and films, often experience increased numbers of visitors as well as strengthened and changed destination images. The pop culture phenomenon the Twilight Saga (book and film series) is in this paper used as an example to explore how a pop culture phenomenon can affect destinations, and how destinations manage this type of tourism. Case studies in Forks, WA, in the USA, Volterra, Montepulciano in Italy and British Columbia in Canada illustrate different tourism destination strategies. Forks has, for example, developed experiences based on a fictionally constructed reality connected to Twilight, which has reimagined the destination, and, thus, fabricated the authenticity of the place. Volterra and Montepulciano, on the other hand, have experienced a Twilight Saga tourism development characterised by deliberations regarding the immersion of Twilight Saga elements into their cultural heritage which has resulted in a strategy best described as guarding the authenticity of their respective destinations. Finally, British Columbia has had no strategy and exhibits little interest in Twilight tourism. The priority of the destination has been to satisfy the needs of film producers. The study elaborates on different paths of pop culture tourism development, i.e. it is not always advisable to fully exploit the potential that a pop cultural phenomenon can bring to a destination. Which strategy should be used by a particular destination depends on the unique character of the place and its perceived need for tourism development.

  • 49.
    Larson, Mia
    et al.
    Lund University, Campus Helsingborg, Dep of Service Management.
    Lundberg, Christine
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    town of the living, the city of the un-dead:: developing film tourism2011Conference paper (Refereed)
  • 50.
    Lexhagen, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Book review of; Advances in Tourism Destination Marketing - Managing Networks2010In: Journal of information technology and tourism, ISSN 1098-3058, Vol. 12, no 2, p. 198-200Article, book review (Other academic)
12 1 - 50 of 93
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