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  • 1.
    Christina, Grandien
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Kommunikatörernas roll och arbetssätt2008In: Kommunikation i förändringsprocesser, Malmö: Liber, 2008Chapter in book (Other academic)
  • 2.
    Fagerholm, Anna-Sara
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Lozanovski, Jeanette
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Centerpartiets valkampanj 2006: en fallstudie2009In: Väljarna, Partierna och Medierna: En Studie av Politisk Kommunikation i Valrörelsen 2006 / [ed] Jesper Strömbäck & Lars Nord, Stockholm: SNS förlag, 2009, p. 89-123Chapter in book (Other academic)
  • 3.
    Falasca, Kajsa
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Dymek, Mikolaj
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Exploring Digital Political Labour: political public relations and the exploitation of social media engagement2017Conference paper (Refereed)
    Abstract [en]

    This paper posits the notion of digital political labour (DPL) as a rewarding concept for the analysis of political public relations and social media. Numerous studies conclude that the engagement, dialogic and social affordances of social media have not yet been realized. But despite the lack of direct interaction, active audiences are, by their own actions in social media, taking part in DPL since audiences do not only receive political messages but contribute significantly with their own user-generated content. This empirical data in this study is from the official Facebook pages of Swedish political parties during the 2014 national election campaign. The results show that most of the communications work is actually performed by the audiences, and not by the parties themselves. This study highlight two important dimensions of DPL where users constitute targets and carriers of advertising as well as audiences whose free labour generates political campaign content.

  • 4.
    Falasca, Kajsa
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Dymek, Mikolaj
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Social media election campaigning: who is working for whom? A conceptual exploration of digital political labour2019In: Contemporary Social Science, ISSN 2158-2041, E-ISSN 2158-205X, Vol. 14, no 1, p. 89-101Article in journal (Refereed)
    Abstract [en]

    This paper posits the notion of digital political labour (DPL) as a rewarding concept for the analysis of political communication and social media. Numerous studies conclude that the engagement, dialogic and social affordances of social media have not yet been realised. But despite the lack of direct interaction, active audiences are, by their own actions in social media, taking part in DPL since audiences do not only receive political messages but contribute significantly with their own user-generated content. The empirical data in this study are from the official Facebook pages of Swedish political parties during the 2014 national election campaign. The results show that most of the communications work is actually performed by the audiences, and not by the parties themselves. This study highlight two important dimensions of DPL where users constitute targets and carriers of advertising as well as audiences whose free labour generates political campaign content.

  • 5.
    Falasca, Kajsa
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Leaders and followers - a longitudinal study of inter-party relations in election campaigning.2016Conference paper (Refereed)
  • 6.
    Falasca, Kajsa
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Where you lead we will follow: A longitudinal study of strategic political communication and inter-party relations in election campaigning2017In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 17, no 3, article id UNSP e1625Article in journal (Refereed)
    Abstract [en]

    The ways in which election campaigns are planned, organized, and conducted have changed considerably during recent decades, and political parties constantly employ new ideas and practices in order to communicate as strategically and effectively as possible. The concept of strategic political communication refers to an organization's purposeful management of information and communication to achieve certain political goals. In this article, we focus on the role of the individual political party in developing election campaigning. The empirical material covers the 2002, 2006, and 2010 Swedish national election campaigns and illustrates how political parties lead and follow each other in the development of strategic political communication. By exploring party agency, this article contributes to the understanding of how ideas and practices of strategic political communication emerge and develop over time in election campaigning.

  • 7.
    Falasca, Kajsa
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Where you lead we will follow: A longitudinal study of strategic political communication in election campaigning2015Conference paper (Refereed)
    Abstract [en]

    The different ways in which political parties handle environmental changes and challenges they are faced with is often analyzed as a process of adaption where political parties are under the pressure to adapt in order to keep up with developments because it can render strategic advantages. However, political parties do not operate in a vacuum and have to relate to meso and micro environmental factors as well. Nevertheless, there is little research that focuses on if and how party level and inter-party level factors influence the development of strategic political communication. The purpose of this paper is to explore the importance of party agency and inter-party influence for the development of strategic political communication in election campaigning. The empirical material of this study covers the 2002, 2006, 2010 and 2014 Swedish national election campaigns.

  • 8.
    Falasca, Kajsa
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Where you lead we will follow: A longitudinal study ofstrategic political communication and inter-partyrelations in election campaigningManuscript (preprint) (Other academic)
  • 9.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Organizational and occupational commitments of communication practitioners: sectorial comparisons of the role of the employing organizationIn: Journal of Communication Management, ISSN 1363-254X, E-ISSN 1478-0852Article in journal (Refereed)
  • 10.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Pulling together and tearing apart: The occupational branding of public relations and the management of tainted work2017In: Public Relations Inquiry, ISSN 2046-147X, E-ISSN 2046-1488, Vol. 6, no 1, p. 73-98Article in journal (Refereed)
    Abstract [en]

    This article is a critical exploration of the professionalization of public relations as a struggle or contest over the meaning of work, and it engages with a question about the driving forces behind the long-standing professional project of public relations. The article will use the concepts of ‘dirty work’ and ‘occupational branding’ to address the relation between the role actually performed, normative ideals, and the image of the occupation. The article analyzes op-eds authored by public relations practitioners, scholars, and representatives from professional organizations in newspapers and trade media in order to explore the ways in which the meaning of public relations work is described, contested, and framed, and, consequently, the occupational brand of public relations is formed.

  • 11.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Strategic Communication Found in Translation: Practices, Practitioners and Perceptions2016Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This dissertation seeks to explore how institutional, organizational and individual factors influence the development of strategic communication. The dissertationillustrates how new institutional theory can be applied to address the development of strategic communication as a process that is produced on different interrelated institutional levels. It also shows that multiple levels need to be addressed in order to develop a more comprehensive understanding of strategic communication. Further, it describes how the development of strategic communication is restricted and enabled by societal and organizational discourse in processes that are not always controlled by communication professionals. The dissertation also explores howpopular ideas or successful recipes for strategic communication are spread between organizations in the same field, but are adjusted or translated in order to fit organizational preconditions. The results also highlighthow professionalism is understood differently by communication practitioners depending on the organizational sector they work in and how the institutional embeddedness of communication practitioners influences the ways in which practitioners commit to their occupation.Moreover, it suggests that the inhabited and perceived moral taint that is associated with communication practitioners shapes the professional discourse and hampers the development of a shared occupational identity. Finally, it is suggestedthat knowledge about the development of strategic communication can be found in the translations and local adaptions of new ideas and practices. Insights about the institutionalization of strategic communication might not only be found in realized structures and routines, but in micro changes that happen as the result of local circumstances.

  • 12.
    Grandien, Christina
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Johansson, Catrin
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Institutionalization of communication management in organizations – A theoretical framework2011In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 17, no 2, p. 209-227Article in journal (Refereed)
    Abstract [en]

    Purpose – Development and expansion of the communication management function in organizations has lately been discussed in relation to the concept of institutionalization. Empirical evidence has illustrated that the role of communication executives and communication managers varies between organizations, and could also be subjected to change within an organization. In this paper, institutionalization of communication management is conceptualized as a process. A theoretical framework is developed, which integrates important factors that influence and regulate this process.

    Design/Methodology – A literature review resulted in a number of factors potentially influencing the institutionalization process. These factors were attributed to three main theoretical areas and four different levels of analysis, using institutional theory as a guiding framework. The theoretical areas and analysis levels, were proposed to be mutually interdependent, and were compiled in a theoretical framework, illustrated in a model.

    Findings – The theoretical framework includes three main areas: organizational structure, social capital, and perceptions of the profession; and four levels of analysis: the societal, the organizational field, the organizational and the individual levels.

    Originality/Value – This paper contributes to the study of institutionalization of communication management in organizations by providing a theoretical framework, which can be used to further investigate the development of the communication function and the role of communication executives and communication managers in organizations. By conceptualizing institutionalization of communication management as a process – and exploring and defining important elements that influence and regulate this process, an important theoretical contribution to the field is made.

  • 13.
    Grandien, Christina
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Johansson, Catrin
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Organizing and disorganizing strategic communication: Discursive institutional change in dynamics in two communication departments2016In: International Journal of Strategic Communication, ISSN 1553-118X, E-ISSN 1553-1198, Vol. 10, no 4, p. 332-351Article in journal (Refereed)
    Abstract [en]

    This article explores the institutionalization of strategic communication as a dynamic interplay between macro- and mesolevel discourses. The change processes in the two cases of this study involved both a reorientation of the purpose of the communication function and a physical relocation of the professionals to a centralized department. In both organizations, the transformation toward a strategic management function failed and the communication professionals are now working in ways similar to those before the change was initiated. The analysis illustrates that the institutionalization of strategic communication is effected by organizational-level processes and mechanisms that are not always controlled by communication professionals. The institutionalization of strategic communication is bound by organizational discourses as well as by the actions of communication practitioners and general managers. The study also shows that macro- and mesolevel discourses influence the ways in which change initiatives are translated and strategic communication effected on an organizational level. Hence, institutionalization processes of strategic communication will comply with management trends but can change direction when these trends are challenged. Our results expose that new ideas or practices of strategic communication are translated discursively within organizations in processes of recontextualization, reinterpretation, and reframing. Consequently, new ideas and practices of strategic communication are adjusted to organizational discourses and organizational settings. The translation of a new idea or practice will therefore change the initial meaning of that same idea or practice. For that reason, institutionalization of strategic communication should not be reduced to a unidirectional process but conceptualized as a dynamic interplay between discourses on different levels that moves institutionalization in multiple directions.

  • 14.
    Grandien, Christina
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Nord, Lars
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Strömbäck, Jesper
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Efter flodvågskatastrofen.: Svenska folkets åsikter om och förtroende för myndigheter, medier och politiker2005Report (Other academic)
    Abstract [en]

    Flodvågskatastrofen i Sydostasien på annandagen den 26 december 2004 var

    en av de värsta naturkatastroferna i modern tid. Den drabbade också Sverige

    hårt, eftersom många svenskar semestrade i Thailand vid tiden för katastrofen.

    Den svenska krisberedskapen sattes på prov – ett prov som många anser att

    den inte klarade av.

    Det framgår av denna rapport, som undersöker allmänhetens åsikter om och

    förtroende för myndigheter, politiska organ och ledare samt medier, och hur

    allmänheten själv uppfattar att dess åsikter och förtroendebedömningar har

    påverkats av flodvågskatastrofen. Rapporten bygger på en riksrepresentativ

    telefonintervjuundersökning och en fokusgruppsundersökning. Resultaten

    visar att den svenska allmänheten är kritisk – inte minst mot regeringen med

    Göran Persson i spetsen och mot utrikesdepartementet under ledning av Laila

    Freivalds. Medierna anses dock i huvudsak ha skött sin bevakning väl, och allmänheten

    uppger också ett högre förtroende för journalister än för politiker.

  • 15.
    Helgesson, Elin
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    On the borderlines of advocacy: Situational professional ethics in the identity construction of public relations consultants2015In: Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication, Peter Lang Publishing Group, 2015, p. 215-233Chapter in book (Other academic)
  • 16.
    Johansson, Catrin
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Leading 
change 
or 
living 
change?: Conceptualizing 
institutionalization
 of 
communication 
management 
in 
organizational
 change2010Conference paper (Refereed)
    Abstract [en]

    Development and expansion of the communication management function in organizations has resulted in the incorporation of responsibility for the strategic planning and management of employee communications and change communication. However, the role of communication managers and executives in organizational change management varies between organizations, and there seems to be a relationship between the overall role of the communication executive in the organization and the role in change management. In this paper we develop a conceptual framework, which includes important theories and factors that influence and explain the process of institutionalization of communication management in organizational change. The theoretical framework includes three main areas; social capital, organizational structure and perceptions of the profession and four levels of analysis: the societal, the organizational field, the organizational and the individual levels. It provides a comprehensive conceptual basis for the development of empirical research investigating the role and practice of communication management in strategic management of change.

  • 17.
    Johansson, Catrin
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Strandh, Kicki
    Mid Sweden University.
    Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value2019In: Public Relations Review, ISSN 0363-8111, E-ISSN 1873-4537, article id 101791Article in journal (Refereed)
    Abstract [en]

    This study employed a constitutive (CCO) communication approach to advance the dynamic concept of communication maturity for the purpose of theorizing, analyzing, and developing communication value on an organizational level. A literature review resulted in six theoretical areas related to communication maturity: understanding, function, organization, prerequisites, competence and practices including assessments of communication. These were analyzed in a qualitative comparative case study including 85 key stakeholders from eleven organizations. Findings illustrated the relevance of the theoretical areas to stakeholders’ perceptions of their respective organizations’ communication maturity. A first version of a Communication Maturity Index including four levels of maturity; immature, emerging, established, and mature is proposed. Based on the qualitative analysis, organizations’ communication maturity levels varied from emerging to mature. Findings of this study are limited to participating organizations and interviewed stakeholders. The CMI can be further developed in quantitative studies to investigate the constitutive role of communication in organizations and to be used in practice to develop higher levels of communication maturity. 

  • 18.
    Nord, Lars
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Strömbäck, Jesper
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Ottestig, Ann T.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    When A Natural Disaster Becomes a Political Crisis. A Swedish Case Study.: Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 20062006Conference paper (Other academic)
  • 19.
    Strömbäck, Jesper
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Grandien, Christina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Falasca Larsson, Kajsa
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
    Do Campaign Strategies and Tactics Matter?: Exploring Party Elite Perceptions of What Matters When Explaining Election Outcomes2013In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 13, no 1, p. 41-52Article in journal (Refereed)
    Abstract [en]

    In research on political campaign communication, it is often assumed that campaign strategies and tactics are highly important for explaining election outcomes. In contrast, most research in political science tends to emphasize the importance of political substance, long-term factors such as party identification, and real-world conditions for explaining election outcomes.

    Although political parties in practice treat election campaigns as highly important and consequential, there is virtually no research on how party elites perceive the importance of campaign strategies and tactics when explaining election outcomes. Hence, drawing on a survey among Swedish members of parliament, this study investigates party elite perceptions of what matters when people decide which party to vote for and of what matters when explaining election outcomes. In brief, the results show that members of parliament perceive campaign strategies and tactics as significantly less important than the substance of politics. In the concluding analysis, the implications of the results are analyzed.

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