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  • 1.
    Bogren, Maria
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Sustainability among Large Sized Companies in Europe: Are there National Differences in their Sustainability Information?2018In: Diversity, Innovation, Entrepreneurship - Regional, Urban, National and International Perspectives / [ed] Irene Bernhard, University West, School of Business, Economics and IT , 2018Chapter in book (Refereed)
  • 2.
    Bogren, Maria
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Hernik, Joanna
    West Pomeranian University of Technology, Szczecin, Poland.
    Martínez Jiménez, Rocío
    University of Jaén, Jaén, Spain.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Entrepreneurial support systems and potential entrepreneurs´ knowledge of them2017Conference paper (Refereed)
    Abstract [en]

    All over the world, governments are supporting entrepreneurial activity in order to develop their countries through successful businesses. There are different support systems supporting active and potential entrepreneurs in the European countries, but do all potential entrepreneurs know where to turn for information and help about starting and running a business? The aim of this study is to explore support systems in Poland, Spain and Sweden and, in addition to this, to investigate what knowledge students have of different support systems that would be of use if they want to start their own business.

     

    Previous research shows that students who have participated in entrepreneurship education programs are more likely to become entrepreneurs (Charney & Libecap, 2000; Galloway & Brown, 2002; Davidsson & Honig, 2003; Athayde, 2009). Several studies show how having parents, friends, or neighbors who run a business can inspire a person to start their own business (e g Davidsson & Honig, 2003; Krueger, 1993; Scherer et al., 1989).

     

    This explorative study was conducted in three European countries: Poland, Spain, and Sweden. Firstly, a review of existing support systems was performed in each country. Secondly, a questionnaire was distributed in May 2017 to university students in different study programs and at different levels of education. In total, 124 questionnaires were handed out and answered by 64 Spanish students, 34 Swedish students, and 26 Polish students. The questionnaire included background questions such as age and sex, but also asked if the students wanted to start a business or not. We asked if they currently run a business or have run a business in the past, and if their parents, other relatives, or friends run their own businesses. We also asked where they would go to get information and help, and what sources they would use to find information on starting a business. Finally, we asked them what kind of help they thought they would need.

     

    The results show that there are valuable support systems for entrepreneurs and potential entrepreneurs in all three countries. We found more similarities than differences among the support options offered. However, the answers from the potential entrepreneurs show that there is a lack of knowledge about existing support systems. It seems that potential entrepreneurs would rather use their private network, such as family, friends and active entrepreneurs, before turning to consultants in various support system organizations.

     

    This study highlights the connection between available support systems and potential entrepreneurs, and is a valuable implication for governments and supporting organizations, focusing on how to reach out with their offered support. 

     

  • 3.
    Bogren, Maria
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Creating tourism experiences from food products2018In: Destination Dynamics 2018: Abstract book, 2018Conference paper (Refereed)
    Abstract [en]

    Gastronomy is nowadays seen as an important part of tourism. Different kind of food producers are creating places where tourists want to travel to experience the food (e g product) at a certain place (often the production site). Food producers are therefore becoming important tourism producers and they try to find new ways to attract tourists and/or the tourists demand to experience the place where the products are produced. Due to that, the food producers themselves can become a travel reason. The aim with this paper is to discuss how food producers creates tourism experiences. This is further examined by the following research questions: How do food producers create tourism experiences based on high quality products? What are the key values in creating tourism food experiences? The study was conducted as a qualitative multiple case study with eight cases selected by recommendation from local researchers: four cases from northern Europe (two cheese producers in Jämtland, Sweden, and two distilleries in Tröndelag, Norway) and four cases from southern Europe (two olive oil producers and two wine producers from Andalusia, Spain). Data was collected by observations, semi-structured interviews and documentary studies. The results show that food producers creates different products as well as different types of experiences. This can be explained by a theoretical model in three steps namely products (1), tourism visits (2) and tourism experiences (3). When the first step, the basic needs, is fulfilled, the producer can climb higher to the next step. Thereafter, they continue to climb up in the model by providing different types of visits and tourism experiences. The model is also highly dependent on three surrounding influences; from the place, product quality and value in use. When it comes to quality, this is valued in all three steps of the model. This theoretical model can be useful for food producers that would like to expand their products into tourism.

  • 4.
    Bogren, Maria
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Diversified nature based businesses: how and why do entrepreneurs create tourism businesses?2018In: NCSB, Luleå, Sweden, May 23-25, 2018, 2018Conference paper (Refereed)
  • 5.
    Cawthorn, Annika
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Grande, Jorunn
    Nord Universitet.
    GRENI – Forskningsprojekt kring gröna näringar2018Report (Other (popular science, discussion, etc.))
  • 6.
    Grande, Jorunn
    et al.
    Nord Universitetet, Bodø, Norge.
    Carlsson, Espen
    Trøndelag Forskning og Utvikling, Steinkjer, Norge.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    The role of regional support system in driving innovations2018Conference paper (Other academic)
    Abstract [en]

    We explore the role, influence and interaction with the support system for entrepreneurial initiatives in two non-core Nordic regions. The analyses are based on interviews 34 nature-based business owners about development their business and their experience with the support system and rural advisors in this process. Data from support system and business advisors were gathered through their websites, policy documents, 4 workshops and supplemental interviews. We found a complex picture of entrepreneur/firm (internal), environmental (external) and relational/supporting (system) factor combination promotes nature-based business establishments and employment. Several entrepreneurs asks for a more flexible support system and tailor made solutions. Firms that already have a high knowledge base and absorptive capacity seem also most efficient in getting the help they need. A dilemma is that those in most need for help don’t know how to ask for it, or do not have capacity to internalize new knowledge and resources offered. To make use of external support it critical that they find their match in a well-functioning support system adjusted to their needs. The support system must be aware of varying level of absorptive capacity in the entrepreneurial businesses. The various roles of intermediary /mentor roles/functions and the need for industry-specific knowledge seem pertinent.

  • 7.
    Salman, Khalik
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Arnesson, Leif
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Estimating the Swedish and Norwegian international tourism demandusing (ISUR) technique2009Report (Other academic)
    Abstract [en]

    This paper estimates the demand for tourism to Sweden and Norway for five countries:

    Denmark, the United Kingdom, Switzerland, Japan, and the United States. For each visiting

    country, and for Sweden and Norway, we specify separate equations by including relative

    information. We then estimate these equations using Zellner’s Iterative Seemingly Unrelated

    Regressions (ISUR). The benefit of this model is that the ISUR estimators utilize the

    information present in the error correlation of the cross regressions (or equations) and hence are

    more efficient than single equation estimation methods such as ordinary least squares. Monthly

    time series data from 1993:01 to 2006:12 are used. The results show that the consumer price

    index, some lagged dependent variables, and several monthly dummies (representing seasonal

    effects) have a significant impact on the number of visitors to the SW6 region in Sweden and

    Tröndelag in Norway. We also find that, in at least some cases, relative prices and exchange

    rates have a significant effect on international tourism demand.

  • 8.
    Salman, Khalik
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Arnesson, Leif
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Shukur, G
    Department of Economics and Statistics, Jönköping University, Centre of Labour Market Policy Research (CAFO), Linnaeus University, Växjö University, Sweden.
    Estimating international tourism demand for selected regions in Sweden and Norway with iterative seemingly unrelated regressions (ISUR)2010In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 10, no 4, p. 395-410Article in journal (Refereed)
    Abstract [en]

    This paper estimates the demand for tourism to Sweden and Norway from five countries: Denmark, the United Kingdom, Switzerland, Japan, and the United States. For each visiting country, and for selected regions in Sweden and Norway, we specify separate equations by including relative information. We then estimate these equations using Zellner's Iterative Seemingly Unrelated Regressions (ISUR). The benefit of this model is that the ISUR estimators utilize the information present in the error correlation of the cross regressions (or equations) and hence are more efficient than single equation estimation methods such as ordinary least squares. Monthly time series data from January 1993 to December 2006 are used. The results show that the consumer price index, some lagged dependent variables, and several monthly dummies (representing seasonal effects) have a significant impact on the number of visitors to the SW6 region in Sweden and Tröndelag in Norway. We also find that, in at least some cases, relative prices and exchange rates have a significant effect on international tourism demand.

  • 9.
    Schmudde, Ulrich
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Tourism Development in Rural Areas in Sweden – In the Shadow of a Well-Established Destination2020In: Athens Journal of Tourism, E-ISSN 2241-8148, Vol. 7, no 1Article in journal (Refereed)
    Abstract [en]

    Tourism development has been studied by researchers for decades, yet the issue of destinations that are situated in the shadow of well-established destinations has not yet been addressed in any depth. This article defines these as destinations that exist in the shadow of a well-established place to visit with a strong identity and well-known brand. Well-established destinations with high profile branding attract many tourists. Destinations in their shadow, on the other hand, struggle with tourism and destination development. The aim of this paper is to better understand these types of destinations. The study is a multiple case study examining two shadow destinations located in rural settings in Sweden. Data were collected from semi-structured interviews with representatives from the destinations’ municipality, local destination development organisations, tourism companies, and infrastructure companies. Data were also collected from observations and written materials. The results show that shadow destinations could add value to tourists visiting well-established places to visit by offering attractions that benefit tourists. They also show the importance of destinations networking with each other and the usefulness of well-known brands in their communication with tourists. In addition, shadow destinations can help well-known places become more sustainable by reducing the pressure of unsustainable high numbers of tourists visiting them. Finally, shadow destinations could give tourists the option of choosing other tourist routes in a region, allowing them to experience attractions such as gastronomy routes, for example, in shadow destinations.

  • 10.
    Schmudde, Ulrich
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Tourism Development in Rural Areas in Sweden In the Shadow of a Well-Established Destination2019Conference paper (Refereed)
    Abstract [en]

    Tourism development is a field that has been studied by researchers for decades. Research has not yet addressed to any larger extent the issue of destinations that are situated in the shadow from a well-established destination. This article defined shadow destinations as destinations that exist in the shadow of a well-established destination with strong and wellknown brands. The well-established destinations have a famous brand and therefore attract many tourists. The shadow destinations on the other hand struggle with their tourism industry and the development of their destination. The aim with this paper was to study destinations in the shadow of well-established destinations with strong brands. The following questions are investigated: How are destinations in the shadow of well-established destinations affected in their tourism development? What are the conditions for tourism development for destinations in the shadow of well-established destinations? How can destinations in the shadow of well-established destinations benefit from the brand of the well-established destination? The study was constructed as a multiple case study where two shadow destinations in a rural setting in the middle of Sweden were chosen. Data was mainly collected from semi-structured interviews with representatives from the municipality, destination marketing organization, tourism companies as well as infrastructure companies. Data was also collected by observations and written materials. The results show that shadow destinations could add value to tourists in well-established destinations by offering an attraction that benefit the tourists. It also shows the importance of networking between the destinations and the usefulness of the well-known brand in their communication towards tourists. The shadow destination could also help a well-known destination to become more sustainable when the pressure of too many tourists of the well-established destinations is reduced. Finally, shadow destinations could create transport routes that make the tourists choose other ways and therefore experience attractions in the shadow destination.

  • 11.
    Schmudde, Ulrich
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Skoglund, Wilhelm
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Tourism Development in Rural Areas – Success Factors for Growth with Support from Gastronomy?2019Conference paper (Refereed)
    Abstract [en]

    The significance of gastronomy for the tourism industry is nowadays a well-studied field. Previous research has shown that there are many destinations that have used gastronomy to strengthen regional or national tourism experiences. For instance, Wales in the United Kingdom (Jones and Jenkins, 2002), Australia (Cambourne and Macionis, 2003), the Niagara Region in Canada (Telfer and Hashimoto, 2003) and Singapore (Henderson, 2004) to mention a few examples. These examples show that gastronomy is directly or indirectly connected to the destinations since it inspires tourists to experience the local food of a region. Researchers have shown that gastronomy can also be used in marketing and in branding a region or a nation (Frochot, 2003; Boyne and Hall, 2004; du Rand and Heath, 2006; Hashimoto and Telfer, 2006; Fox, 2007; Lin, Pearson and Cai, 2011). Some studies have shown that tourists seek regional and ethnic gastronomy because of their desire to have unique experiences (Reynolds, 1993; Hall et al, 2003; Cohen and Avieli, 2004; Lin, Pearson and Cai, 2011). Even more important is that tourists’ gastronomy experiences can contribute to their satisfaction with the destination (Nield et al, 2000; Yuksel and Yuksel, 2002) and can also influence their desire to return to the destination (Sparks et al, 2003; Lin, Pearson and Cai, 2011). The Swedish government launched in 2010 “Sweden – the new gastronomy country” with the long term vision is also to gain better profitability for Swedish farmers, growers and producers, rural development, doubling gastronomy exports, more tourists visiting Sweden for the good sake of gastronomy, better public meals and more quality restaurants. But above all, the aim is to focus on the unique tastes, experiences, products and people (http://matlandet.se/about/). 80 % of tourists think that gastronomy and experiences is a main purpose for a trip and within the tourism sector and more and more people travel to rural areas to experience new and local gastronomy. However, there are some regions that are more successful in their use of gastronomy for tourism development. The aim with this paper is to discuss how tourism with the help of gastronomy can develop an underdeveloped tourism region. The study was designed as a qualitative case study where two neighboring regions in the middle of Sweden were chosen. The regions are both peripheral and are consider semi to highly rural by character. Interviews were conducted with gastronomy companies, public actors such as representatives from the region as well as the municipality and gastronomy actors. The result shows that it is important with education in gastronomy in the region. It is also of great importance with networks and key actors that works as an engine for the industry. The results point towards industrial and business heritage as an important component in adapting to new demands in tourism development based on gastronomy. It is not just important with large companies that grow, but also many small scale companies can contribute to gastronomy offers for the tourists.

  • 12.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law. Åbo Akademi.
    Can tourism be sustainable?: Service Experiences from Tourism Destinations in Europe2014Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The tourism industry is growing rapidly, and thus there is an urgent need to developing sustainable tourism. The research objective of the thesis is to explore and discuss the concept of sustainability within the tourism industry from a marketing point of view, focusing on the perspective of tourist producers’. The thesis consists of four studies, each of which contains different perspectives to support this overall objective. The first study deals with how a hotel can achieve economic sustainability by creating a high level of customer service delivery using a refined GAP-model. The second study examines how tourist producers at mass tourism destinations work with sustainable tourism as a strategic marketing tool in their tourism product development. The third study addresses economic sustainability at the macro level by estimating the tourism demand for Sweden and Norway in five different countries. In the fourth study, the concept of sustainable mass tourism is developed and analyzed from a conceptual standpoint. Study 1 and study 3 concentrate on economic sustainability from a micro and national perspective. The main contribution of Study 1 is the refined GAP-model, which can be seen as a theoretical contribution to the service marketing research. Study 3 shows that exchange rate trends strongly affect tourists’ choice of destination. Study 2 examines sustainable mass tourism as a strategic marketing tool at the destination level. The conclusions of Study 2 contribute to the findings of Study 4 and consider the tourist producers approach to sustainable tourism. One of the contributions of Study 4 is that the concept of sustainable tourism should be divided into three separate parts; economic sustainability, social sustainability and environmental sustainability.

  • 13.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Crowded Ski Destinatons – Destination Development To Create More Satisfied Tourists?2016Conference paper (Refereed)
  • 14.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Development within the experience economy: key areas for successful growth?2017Conference paper (Refereed)
  • 15.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Goda exempel på hållbar turism från turismföretagare i Europa2015In: Finsk tidskrift : kultur, ekonomi, politik, ISSN 0015-248X, no 7-8Article in journal (Other academic)
  • 16.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law. Åbo Akademi.
    Hur kan högre utbildning bidra till samhällsentreprenörskap på utbildningsorten?2014In: Samhällsentreprenörskap: samverkan för lokal utveckling / [ed] von Friedrichs, Gawell & Wincent, Östersund: Mittuniversitetet , 2014, p. 167-179Chapter in book (Refereed)
  • 17.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Importance-Performance Analysis of Ski Destinations in Sweden: – Comparison between Two Destinations.2017In: Marketing i Zarządzanie, ISSN 2450-775X, Vol. 4, no 50, p. 53-72Article in journal (Refereed)
    Abstract [en]

    The aim of this study was to investigate the tourists’ level of satisfaction concerning different factors at two ski destinations in Sweden in order to find key attributes that can create tourism development in the region. At the destinations, tourists are co-creators of value and it is therefore important to take their opinions into account. The data was collected by quantitative questionnaires consisting of 40 attributes that were graded on a Likert scale from 1 to 6. The questionnaire was handed out and responded by 373 tourists at the selected ski destinations. For most of the attributes the results indicate that tourists are satisfied with the performance of the tourist service providers at the destination. There are five attributes on each of the destinations that need further development in order to improve the overall experience of the destination. The result can be used for tourist producers in order to develop the destinations by addressing the issues raised by tourists. It is not only important for the tourists with the ski experience but also other attractions and offers at the destination that contribute to the overall experience

  • 18.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Kartläggning av upplevelsenäringarna2008Report (Other academic)
  • 19.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. Åbo Akademi.
    Mass tourism vs niche tourism2010Conference paper (Refereed)
  • 20.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Mass Tourists’ View of Sustainability: A Comparison between Two Destinations2018In: The International Journal of Sustainability in Economic, Social and Cultural Context, ISSN 2325-1115, E-ISSN 2325-114X, Vol. 14, no 3, p. 33-49Article in journal (Refereed)
    Abstract [en]

    The aim of this article is to examine how tourists value the performance of two mass tourism destinations with regard to sustainability. The study was conducted with a quantitative approach, using a questionnaire given to tourists at tourist offices on the island of Rhodes, Greece, and in Rimini, Italy. The questionnaire had scales measuring the tourists’ satisfaction with the destination and their hotels from a social and environmental sustainability point of view. The mass tourists were prompted to rate the level of importance of those factors. The study concludes that mass tourists view environmental sustainability’s value at the two mass tourism destinations differently. The mass tourists in Rhodes do not see environmental sustainability as an important value. The mass tourists in Rimini indicate improvement in some environmental variables as important to the tourists’ satisfaction. Another conclusion is that the mass tourists do not prioritize sustainability issues when travelling and are mainly travelling to the destination for sun, sea, and sand. Therefore, the challenge is to make them aware of and to value social and environmental sustainability. The theoretical contribution from this study is that there is a fifth paradigm where sustainable tourism and value co-creation is in focus. The practical implication from this study is that destinations must be aware of what tourists’ value as important attribute since mass tourist destinations mainly attract tourist that want sun, sea, and sand.

  • 21.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sustainability in mass tourism destinations2008Conference paper (Refereed)
  • 22.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Sustainability information from Swedish tourism companies - what, where and for whom?2017In: Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability, 2017, p. 916-928Conference paper (Refereed)
    Abstract [en]

    Purpose: Within the tourism industry, there is a considerable focus on sustainable tourism. One way for tourismservice providers to address these issues and present their sustainability work is through annual reports,sustainability reports and homepages. Sustainability report is a way for tourism companies to be more legitimateand accountable toward their stakeholders. The research objective, with this study, was to investigate and analyzeSwedish tourism service providers’ sustainability information. What kind of sustainability information ispresented? Where is the sustainability information presented and for whom?

    Design/methodology/approach: The data for this study was collected mainly during December 2015-February2016. The research design was constructed as a qualitative explorative study on tourism companies and how theypresent their work with sustainability (economic, social and environmental) for their stakeholders. Data wascollected from 50 different tourism companies in Sweden from their annual reports, sustainability reports and theirhome pages. They are large-sized tourism companies with a yearly turnover between 5-50 million euros.

    Findings: The result shows that what they present is often focused on social or environmental sustainability (notboth dimensions). The tourism service providers are all presenting economic sustainability since they must do anannual report yearly. Another conclusion is that they do not use sustainability report as their communicationchannel to show accountability and legitimacy to their stakeholders. Home pages are used mostly for presentingtheir sustainability work despite that there are large differences between how much information from thecompanies. The stakeholders seem to be mainly the customers.

    Research/practical implications: It still seems like that many tourism companies do not see the benefits insustainable tourism. If tourism companies want to be legitimate and accountable concerning sustainability theyhave the possibility to present more information about their sustainable information to stakeholders and conducteven more efforts on sustainability issues in their everyday business life. It would be interesting to make interviewsto gain more insight in what they want to communicate to their stakeholders concerning their sustainability work.It would also be interesting to compare with other countries and culture concerning tourist companies’sustainability work and their communication to stakeholders.

    Originality/value: The main value of this paper is that the study focuses on large sized tourism companies thatmust present a sustainability report from 2017. The European Union has decided to make it mandatory for largesized companies to present sustainability reports in 2017 and this study is therefore interesting since it shows theirsustainability work before this law is implemented.

  • 23.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Sustainabilty Information from Swedish Tourism Companies: – What, Where and for Whom?2017In: Innovation Management, Entrepreneurship and Sustainability (IMES 2017) / [ed] Ondřej Dvouletý, Martin Lukeš & Jan Mísař, Prague: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica , 2017, p. 916-928Conference paper (Refereed)
    Abstract [en]

    Purpose: Within the tourism industry, there is a considerable focus on sustainable tourism. One way for tourism service providers to address these issues and present their sustainability work is through annual reports, sustainability reports and homepages. Sustainability report is a way for tourism companies to be more legitimate and accountable toward their stakeholders. The research objective, with this study, was to investigate and analyze Swedish tourism service providers’ sustainability information. What kind of sustainability information is presented? Where is the sustainability information presented and for whom? Design/methodology/approach: The data for this study was collected mainly during December 2015-February 2016. The research design was constructed as a qualitative explorative study on tourism companies and how they present their work with sustainability (economic, social and environmental) for their stakeholders. Data was collected from 50 different tourism companies in Sweden from their annual reports, sustainability reports and their home pages. They are large-sized tourism companies with a yearly turnover between 5-50 million euros. Findings: The result shows that what they present is often focused on social or environmental sustainability (not both dimensions). The tourism service providers are all presenting economic sustainability since they must do an annual report yearly. Another conclusion is that they do not use sustainability report as their communication channel to show accountability and legitimacy to their stakeholders. Home pages are used mostly for presenting their sustainability work despite that there are large differences between how much information from the companies. The stakeholders seem to be mainly the customers. Research/practical implications: It still seems like that many tourism companies do not see the benefits in sustainable tourism. If tourism companies want to be legitimate and accountable concerning sustainability they have the possibility to present more information about their sustainable information to stakeholders and conduct even more efforts on sustainability issues in their everyday business life. It would be interesting to make interviews to gain more insight in what they want to communicate to their stakeholders concerning their sustainability work. It would also be interesting to compare with other countries and culture concerning tourist companies’ sustainability work and their communication to stakeholders. Originality/value: The main value of this paper is that the study focuses on large sized tourism companies that must present a sustainability report from 2017. The European Union has decided to make it mandatory for large sized companies to present sustainability reports in 2017 and this study is therefore interesting since it shows their sustainability work before this law is implemented.

  • 24.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sustainable mass tourism: Fantasy or reality?2011In: International Journal of Environmental, Cultural, Economic and Social Sustainability, ISSN 1832-2077, Vol. 7, no 5, p. 325-334Article in journal (Refereed)
    Abstract [en]

    For the last decade, there has been a debate on how to achieve a more sustainable mass tourism. Mass tourism has been, and still is, considered to be a "bad" type of tourism and must be further developed to become more sustainable. Previous research has focused on defining the concept of sustainable development but without any success, there are still over 70 different interpretations. The purpose is to discuss and analyze the concept of sustainable mass tourism from a conceptual perspective. The implication of the paper is that sustainable mass tourism, as a concept, must be discussed from a new perspective which divides and studies the three different aspects of sustainable mass tourism (e.g. economic sustainability, social sustainability and environmental sustainability) separately. Sustainable mass tourism is today only an ideology which cannot be successfully implemented in the tourism industry. By dividing the concept into three different parts, it might become more transformable and useable for mass tourism producers. © Common Ground, Anna Sorensson, All Rights Reserved, Permissions.

  • 25.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Sustainable tourism at mass tourist destinations: Best practice from tourist producers in Europe2010In: WIT Transactions on Ecology and the Environment, WIT Press, 2010, p. 593-604Conference paper (Refereed)
    Abstract [en]

    Within the tourism industry, a large focus has been made towards sustainable tourism since the 1990s. Sustainable tourism focuses on tourism from an economical, social and environmental aspect. There is a big consensus among politicians, tourist producers and researchers that the tourism industry should be sustainable. However, the question is how can this be reached? Previous research has not yet focused on the tourist producers' perspective on sustainable tourism at different mass tourist destinations. The aim with this study was to examine how different tourist producers at different mass tourist destinations work with sustainable tourism as a strategic marketing tool in their tourism product development. The study was conducted with a qualitative approach using case studies. The data was collected during 2006-2009 from interviews with tourist producers and observations at the destinations. Four destinations were selected as cases in Europe: Rimini in Italy, Lloret de Mar and Granada in Spain and Gotland in Sweden. There was also a mix of different tourist producers at the destinations: hotels, restaurants, attractions and experiences. The result indicates that the destinations' conditions have an impact on the tourist producers' reasons for working with sustainable tourism. Sustainable tourism is used by the tourist producers as a strategic marketing tool but in different ways depending on the destination. There is a variation among the tourist producers between the destinations and they focus mainly on one of the three aspects within sustainable tourism. The result indicates that the different producers have different strategic agendas when working with sustainable tourism.

  • 26.
    Sörensson, Anna
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Tourism Service Providers Building Strong Brands and Long Lasting Relationships through Social Media?2015Conference paper (Refereed)
  • 27.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Cultural differences among tourists’ travel behavior with focus on their information search prior to their trip.2015Conference paper (Refereed)
  • 28.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Entrepreneurial learning – The role of the process, the people and the place2016Conference paper (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to analyse a three-year long process of an entrepreneurial learning programme with a focus on the process, the people and the place.

    Design/methodology/approach - The study centres on a case-study of a newly established one-year programme at a university in Sweden, and uses participant observation and interviews with students.

    Findings – The results show that the students work through experience-oriented learning with a focus on entrepreneurship. The people is important, both which students that are selected as well as creative teachers and the collaboration with stakeholders at the destination. The place where the students learn is important and by being there they contribute to the local society.

  • 29.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Large sized tourism companies and their sustainability efforts – Do they really do their best?2019Conference paper (Refereed)
  • 30.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Organizing an entrepreneurial learning programme: The role of people, process and place2019In: Industry & higher education, ISSN 0950-4222, E-ISSN 2043-6858Article in journal (Refereed)
    Abstract [en]

    Research in entrepreneurship and learning has focused on education about, for and within enterprises. The purpose of this article is to analyse and discuss the importance of organizing for entrepreneurial learning. The research design included a case study of a newly established 1-year programme at a university in Sweden. Data were collected through participant observations and interviews with students, both in groups and individually. The study shows that organizing entrepreneurial learning involves a similar method to that used in entrepreneurial processes in companies with a focus on process, people and place. The contribution of the study is to confirm that Foley’s model with these three components is applicable in the context of entrepreneurial learning. The conclusion is that the process, the people and the place combined to create an environment for the students that was conducive to entrepreneurial learning. The people are the most important factor and should also be considered with regard to process and place. In order to establish a creative environment, organizers should consider the importance of students’ collaboration with stakeholders in the region, through which they can contribute to the development of the community. Students contribute to the local community through their interaction with it.

  • 31.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    The digital arena: tourists´ information search prior to their trip2016Conference paper (Refereed)
  • 32.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Tourists´ use of internet sources – can the information be trusted?2016Conference paper (Refereed)
  • 33.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Technology and Management, Mechanical Engineering and Mathematics.
    Lifestyle Entrepreneurs within Nature Based Businesses in Sweden: Motives and Challenges for the Future?2017Conference paper (Refereed)
  • 34.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    Lifestyle Entrepreneurs within Nature-Based Businesses in Sweden2019Conference paper (Refereed)
    Abstract [en]

    A growing number of research studies focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often start their business due to the fact that they want to make business of their hobby or they want to create a certain quality of life by living in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by non-economic goals. Nature based businesses includes traditional businesses like agriculture and forestry but also new emerging businesses that are based on nature‟s resources like tourism. In rural areas, these type of tourism business are the most important incomes and therefore also of high importance concerning business development. The aim is to explore the tourism entrepreneurs‟ point of view of their lifestyle and business within nature based businesses in rural areas. The study was conducted with a qualitative approach. 17 different cases was studied from autumn 2015 until autumn 2016. The cases consisted of micro tourism companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semistructured interviews, observations and written materials. The result from this study show that there is several difference between tourism lifestyle entrepreneurs in rural areas with nature based businesses. We have identified four types of tourism lifestyle entrepreneurs that have different motives for running their businesses. The results also show that depending on what kind of tourism entrepreneur they focus differently on their nature based businesses. Many of the lifestyle entrepreneurs are focusing on finding several different types of income to spread the risk and also obtain growth. We could also see that traditional entrepreneurs within nature based businesses prefer to focus on the main income which often was more traditional products and services rather than tourism. The tourism lifestyle entrepreneurs therefore seem to try more different types of businesses and appear more open minded to create and innovate new products and services.

  • 35.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law. Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    New directions for entrepreneurs within nature based business – the obstacles and possibilities with tourism.2018Conference paper (Refereed)
    Abstract [en]

    Nature based businesses are seen by the Swedish government as a central industry where growth and development is of great importance. On the other hand, entrepreneurs are shutting down their businesses due to low revenues meanwhile other see possibilities and growth. The aim with this paper is to identify how entrepreneurs within nature based businesses in Sweden develop their businesses into tourism. How do entrepreneurs within nature based businesses develop their current businesses and for what reasons? What kind of obstacles and possibilities to develop their businesses into tourism industry? The starting point for this study came from a course that students attend at the university, focusing on strategic issues for businesses. We realized that nature based businesses in Sweden have not been studied from an entrepreneurial perspective. We have conducted case studies on total 17 different business during a year. We started in autumn 2015 and continued until autumn 2016. All 17 cases consisted of micro companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semi-structured interviews, observations and written materials. The interviews was conducted in various locations and notes were taken. The questions in the interviews was focused around different themes like: How do the situation for the company look like? What are their threats and possibilities? What are their challenges for the future? What kind of solutions do the entrepreneurs see for development? How are their business affected by being situated in rural areas. Each case was treated as a separate unit and was not compared to the other cases before all data collection was finished. The 17 cases was then analyzed and categorized with an interpretative approach based on the study’s themes. The result shows that their businesses often are quite small which makes it hard to employee people and growth. They often do not growth within their nature based business but rather often start a new type of business within the tourism industry. Tourism is seen as a great possibility to spread the risks into other businesses as well as a good business opportunity.

  • 36.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    Sustainability among large sized companies in Europe - Are there national differences in their sustainability information?2018Conference paper (Refereed)
  • 37.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    Sustainability Information in Large-sized Companies in Europe: Does National Culture Matter?2019In: The International Journal of Sustainability in Economic, Social and Cultural Context, ISSN 2325-1115, E-ISSN 2325-114X, Vol. 15, no 1, p. 45-62Article in journal (Refereed)
    Abstract [en]

    This article focuses on sustainability information in large-sized companies in Europe. The aim of this article is to examine sustainability information in large-sized companies in European countries and the effect that the different national cultures might have on how sustainability is informed. The theoretical frameworks used are stakeholder theory, legitimacy, accountability, and national culture. The study has a qualitative approach, and data were collected during the spring of 2017 from 100 companies in five European countries (Finland, France, Germany, the Netherlands, and Sweden). Data were collected from websites, written documents, and other secondary sources. The results show that there are both differences between companies within each country and between countries. Companies in different countries focus on different aspects of sustainability in their information. The theoretical contribution this study makes is a model that can be used as a tool when discussing sustainability among large-sized companies in Europe. Practical implications include new knowledge of national differences between large-sized companies in how they work with sustainability, which could be of use to companies trying to enter other European markets.

  • 38.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    Tourism Entrepreneurs with Nature-Based Businesses in Sweden: The Role of the Lifestyle and the Place2019In: Athens Journal of Tourism, E-ISSN 2241-8148, Vol. 6, no 4, p. 211-224Article in journal (Refereed)
    Abstract [en]

    A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

  • 39.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Nature Based Businesses – Long Term Sustainable Businesses?2016Conference paper (Refereed)
  • 40.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Schmudde, Ulrich
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    How do Cities of Different Sizes in Europe Work with Sustainable Development?2019Conference paper (Refereed)
  • 41.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Schmudde, Ulrich
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    How do Cities of Different Sizes in Europe Work with Sustainable Development?2019In: International Journal of Design & Nature and Ecodynamics, ISSN 1755-7437, E-ISSN 1755-7445, Vol. 14, no 4, p. 287-298Article in journal (Refereed)
    Abstract [en]

    Today, competition between cities to attract inhabitants, companies and tourists is strong and cities must be up-to-date in terms of development to succeed. One way for smaller destinations to achieve sustainable development is by being creative with respect to tourism. Some destinations are in the shadow of others and need to stand out in some way. The purpose of this paper is to study European cities of different sizes and their work on sustainable development. The following research questions are addressed: How do different cities work on sustainable development? How does the size of the city influence its work on sustainability? How can a city be influenced by surrounding areas in its sustainability work? The study uses a qualitative method. Data were collected from 34 small cities, towns and villages in Europe. The destinations were selected using non-probability sampling. The data were analysed using an interpretative approach. The results show that the local community plays a key role in contributing to the sustainable development of small destinations. It is also of great importance for a place to have an identity and to reach different types of stakeholders. The conclusion is that local communities must be engaged in the sustainable development of smaller destinations. It is also important to focus on the environment since today’s tourists are more aware of environmental sustainability. Several of the cities can be seen as shadow destinations since they are included in larger regions and are dependent on other destinations that are more famous. Finally, successful rural destinations offer value to the tourist, have a strong identity and include stakeholders in the development process.

  • 42.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Cawthorn, Annika
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Quality Management and Mechanical Engineering.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
    Sustainability Information Provided by Businesses in Sweden: Differences between categories in nature-based industries?2019Conference paper (Other academic)
  • 43.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Arbetslivets förutsättningar för kvinnor inom de gröna näringarna.2016In: Inkluderande och hållbart arbetsliv: Book of abstracts – FALF 2016, 2016, p. 43-Conference paper (Refereed)
    Abstract [sv]

    Gröna näringar ses som en bransch där tillväxtpotentialen är stor (Tillväxtanalys, 2016). Såväl kvinnor som män är aktiva inom denna näring, men kvinnorna är osynliga i statistik såväl som i forskning. Tidigare studier visar på att kvinnors arbetsliv inom de gröna näringarna är tätt sammanflätat med familjelivet (Caballé, 1999; Sattler Weber 2007). Till exempel visar SCB:s tidsanvändningsundersökning (2012) att kvinnor lägger ner betydligt mer tid på hemarbete jämfört med männen. Kvinnor kompenserar den ökade belastningen i hemmet genom att minska ner den betalda förvärvstiden vilket leder till att de har mindre timmar att lägga på verksamheten (Jennings and McDougald, 2007; Robb and Watson, 2012). Det finns stora skillnader i arbetslivet för företagare inom gröna näringar jämfört med andra typer av företagare. En skillnad är att många ärver sitt företagande (gården), en annan är den tätt sammanflätande livssituationen som denna näring innebär. Kvinnor drivs av att få vara flexibla och att självständigt få styra över sin tid, dessa kvinnor ser en fördel med att vara företagare. Tidigare forskning visar dock att kvinnor, i en högre utsträckning än män, föredrar att vara anställda än att vara egna företagare (SOU 2005:66). Inom de gröna näringarna, där kvinnor i stor utsträckning varit och är dolda företagare, kombinerar kvinnor sitt företagande med att ha en anställning. Med anledning av ovanstående diskussion blir syftet med studien att undersöka arbetslivets förutsättningar för företagande kvinnor inom de gröna näringarna. Forskningsfrågorna är följande: Hur driver de sina företag? På vilket sätt är deras företagande organiserat? Hur ser deras arbetssituationut? Datainsamling har skett genom intervjuer med kvinnor som är aktiva inom de gröna näringarna i Jämtlands län. Slutsatserna vi kan dra är att det finns fyra olika typer av företagare, med skilda förutsättningar för hur deras arbetsliv samt livssituation ser ut.

  • 44.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Female entrepreneurs in nature-based businesses: working conditions, well-being, and everyday life situation2017In: Society, health and vulnerability, E-ISSN 2002-1518, Vol. 8, no 1, article id 1306905Article in journal (Refereed)
    Abstract [en]

    Nature-based businesses – such as those involving the land, forest, garden, or rural environment – are industries with significant growth potential. Female entrepreneurs within nature-based businesses are often invisible in statistics, as well as in research, since traditionally men have owned such companies. This had led to a lack of knowledge about the opportunities for women to start and run nature-based businesses. The aim of this paper was to explore the ambition, working conditions, and life situation for female entrepreneurs within nature-based businesses in sparsely populated areas of Sweden. Interviews were carried out with 18 female entrepreneurs within nature-based businesses in Sweden. One conclusion that was drawn from this study is that women within this industry are mainly pulled into entrepreneurship, that is, the entrepreneurship is opportunity based. Four different types of entrepreneurs were identified based on their ambitions when it comes to time spent in business and the degree of innovation. This study shows that it is often difficult to achieve profitability in a company, and the female entrepreneurs highlight that that self-employment implies hard but rewarding work. The findings of this study can be used by public actors in the design of support systems for female entrepreneurs in nature-based businesses.

  • 45.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Nature based businesses in rural and sparsely populated areas: How to support women’s entrepreneurship for more sustainable businesses?2016Conference paper (Refereed)
  • 46.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Women's entrepreneurship in nature based businesses: What kind of support and advice system are needed?2016Conference paper (Refereed)
  • 47.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Bogren, Maria
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    National branding: What role does food play?2016In: Valuing and Evaluating Creativity for Sustainable Regional Development Östersund September 11-14, 2016 Proceedings, Östersund: Mid Sweden University , 2016, p. 38-38Conference paper (Refereed)
  • 48.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Dalborg, Cecilia
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Grande, Jorunn
    Handelshøgskolen, Nord Universitet, Steinkjer.
    Carlsson, Espen
    Trøndelag Forskning og Utvikling, Steinkjer.
    Entreprenørskap i naturbaserte næringer – faktorer som fremmer og hemmer idéutvikling og sysselsetting2018In: Søkelys på arbeidslivet, ISSN 1504-8004, E-ISSN 1504-7989, Vol. 35, no 3, p. 186-202Article in journal (Refereed)
    Abstract [en]

    This study examines the motivations, ambitions and critical resources for entrepreneurs to succeed in nature-based businesses. The article is based on semi-structured interviews with 30 Norwegian and Swedish entrepreneurs within nature-based businesses. The result shows that strong interests and motivations drive the entrepreneurs, but that they often lack time, money or sufficient skills. Norwegian entrepreneurs often use help from support schemes, while Swedish entrepreneurs rely more on their private network. Lifestyle and using the place as a residence seem to be of great importance for strategic choices and resource combinations in the entrepreneurial initiatives. For future research, we propose more in-depth studies of the dynamics between the advisor/support system and the entrepreneur.

  • 49.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. Åbo Akademi.
    Hansson, Jonna
    Delivering service quality using a new GAP-model - a case study of condo owners versus hotel guests2010Conference paper (Other academic)
  • 50.
    Sörensson, Anna
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
    Hansson, Jonna
    Delivering Service Quality using a refined GAP-model – a case study of Condo Owners versus Hotel Guests2010In: Impresa, Ambiente, Management., ISSN 1972-2036, Vol. 4, no 3 Special Issue, p. 481-Article in journal (Refereed)
12 1 - 50 of 70
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