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  • 1.
    Brattemo, Alexander
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Nordström, Erik
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Finns det någon skillnad i avkastning mellan etiska och traditionella fonder?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Ethical investments has in recent decades become an increasingly popular option among everything from small savers to larger fund institutions. The emergence of ethical funds has led to increased competition for the traditionally managed funds, and this has in turn led to a discussion about the ethical funds actual profitability relative to the traditional funds (Leite, 2014). The purpose of this study is to investigate the difference in yield between the traditionally managed funds and ethically managed funds.The data was collected from the Morningstar database and the selection has been limited to a total of 18 Swedish ethical equity funds and 33 Swedish traditional equity funds, this resulted in a total of 510 variables for historical fund return over a 10 year period. The funds were divided into two fund portfolios based on the two different fund categories. Each fund portfolio's annual return was examined based on various measures of return. The study measured the significant statistical difference between the different measurements using the statistical tests Two-sample t, ANOVA and Paired T-testThe results of the study show that there is no significant statistical difference in yield between the ethical portfolio and the traditional portfolio. Nowadays, many investors want to invest in a financial portfolio representing their individual values and the result from this study shows that investors can choose to be ethical in the financial market and still obtain good financial returns. Investing ethically means creating value that benefits all of society, including yourself as an investor.

  • 2.
    Brattemo, Alexander
    et al.
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    Nordström, Erik
    Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
    How does CSR and Price affect customer loyalty?: A study on the SME and bank relationship2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Small and medium sized enterprises (SME) are considered to be some of the most important clients for banks and financial institutions since they generally provide them with the greatest profits. However, this is currently changing as clients today are more prone to switch banks than previously. Price has generally been a factor that might be important in regards to SME loyalty since price may have a direct effect on SMEs. On the other hand CSR may have long term effects that are not only positive for SMEs but also society as a whole. CSR may have become more important due to today’s society where people might have become more environmentally conscious and where society to a higher degree than before, have started to hold companies responsible for their actions. The purpose of this study will therefore be to measure, describe and analyze how CSR and price affect SMEs loyalty towards banks in comparison to the previously studied variables of satisfaction, trust, service quality and relationship. The empirical data in this study was composed of primary data since the authors of the study collected it by themselves. The authors gathered the data through a survey conducted over the telephone. The study conducted a total of 240 phone calls within the Västernorrland and Gävleborg County, which resulted in a total number of 82 respondent that answered the survey. The result of this study shows that CSR, price, satisfaction, service quality and trust does not have any statistically significant effect on SMEs loyalty towards banks which could be interpreted as these variables not being that important for SMEs choice of bank. This study can establish that only the variable relationship had a significant effect on SMEs loyalty towards banks. This could be because SMEs believe that having a strong and enduring relationship with their bank will be in their best interest.

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