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  • 1.
    Huy, Le Van
    et al.
    Danang Univ Econ, Acad Affairs Dept, Da Nang City, Vietnam .
    Rowe, Frantz
    Univ Nantes, IEMN IAE, F-44035 Nantes, France .
    Truex, Duane
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
    Huynh, Minh Q.
    SE Louisiana Univ, MIS, Hammond, LA 70402 USA.
    An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam: An Economy in Transition2012In: Journal of Global Information Management, ISSN 1062-7375, E-ISSN 1533-7995, Vol. 20, no 3, p. 23-54Article in journal (Refereed)
    Abstract [en]

    Experts and business pundits forecasted drastic changes in Vietnam's fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform - called Doi moi - some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment (TOE) framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.

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