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Where you lead we will follow: A longitudinal study of strategic political communication and inter-party relations in election campaigning
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (DEMICOM)ORCID iD: 0000-0001-5218-4452
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (DEMICOM)
2016 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854Article in journal (Refereed) Epub ahead of print
Abstract [en]

The ways in which election campaigns are planned, organized, and conducted have changed considerably during recent decades, and political parties constantly employ new ideas and practices in order to communicate as strategically and effectively as possible. The concept of strategic political communication refers to an organization's purposeful management of information and communication to achieve certain political goals. In this article, we focus on the role of the individual political party in developing election campaigning. The empirical material covers the 2002, 2006, and 2010 Swedish national election campaigns and illustrates how political parties lead and follow each other in the development of strategic political communication. By exploring party agency, this article contributes to the understanding of how ideas and practices of strategic political communication emerge and develop over time in election campaigning.

Place, publisher, year, edition, pages
2016.
Keyword [en]
election campaigns, in-depth interviews, political party strategists, qualitative method, strategic political communication
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-28578DOI: 10.1002/pa.1625OAI: oai:DiVA.org:miun-28578DiVA: diva2:954298
Note

First published: 13 September 2016

Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2017-08-29Bibliographically approved
In thesis
1. Strategic Communication Found in Translation: Practices, Practitioners and Perceptions
Open this publication in new window or tab >>Strategic Communication Found in Translation: Practices, Practitioners and Perceptions
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This dissertation seeks to explore how institutional, organizational and individual factors influence the development of strategic communication. The dissertationillustrates how new institutional theory can be applied to address the development of strategic communication as a process that is produced on different interrelated institutional levels. It also shows that multiple levels need to be addressed in order to develop a more comprehensive understanding of strategic communication. Further, it describes how the development of strategic communication is restricted and enabled by societal and organizational discourse in processes that are not always controlled by communication professionals. The dissertation also explores howpopular ideas or successful recipes for strategic communication are spread between organizations in the same field, but are adjusted or translated in order to fit organizational preconditions. The results also highlighthow professionalism is understood differently by communication practitioners depending on the organizational sector they work in and how the institutional embeddedness of communication practitioners influences the ways in which practitioners commit to their occupation.Moreover, it suggests that the inhabited and perceived moral taint that is associated with communication practitioners shapes the professional discourse and hampers the development of a shared occupational identity. Finally, it is suggestedthat knowledge about the development of strategic communication can be found in the translations and local adaptions of new ideas and practices. Insights about the institutionalization of strategic communication might not only be found in realized structures and routines, but in micro changes that happen as the result of local circumstances.

Place, publisher, year, edition, pages
Sundsvall: Mittuniversitetet, 2016. 197 p.
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 251
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-28573 (URN)DEMICOM (Local ID)978-91-88025-81-4 (ISBN)DEMICOM (Archive number)DEMICOM (OAI)
Public defence
2016-09-09, M102, Sundsvall, 14:00 (English)
Supervisors
Note

Vid tidpunkten för disputationen var följande delarbeten opublicerade: delarbete 2 under utgivning, delarbete 3 under utgivning, delarbete 4 inskickat, delarbete 5 accepterat.

At the time of the doctoral defence the following papers were unpublished: paper 2 in press, paper 3 in press, paper 4 submitted, paper 5 accepted.

Available from: 2016-08-22 Created: 2016-08-22 Last updated: 2016-08-23Bibliographically approved

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Publisher's full texthttp://onlinelibrary.wiley.com/doi/10.1002/pa.1625/full

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CiteExportLink to record
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Citation style
  • apa
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