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Opportunity Structures for Selective Exposure: Investigating Selective Exposure and Learning in Swedish Election Campaigns
University of Southern Denmark.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (Demokratiinstitutet Demicom)ORCID iD: 0000-0001-5964-102X
2016 (English)Conference paper, Presentation (Refereed)
Abstract [en]

The transition from low-choice to high-choice media environments has raised new concerns about selective exposure. In this context, two types of selective media exposure are relevant. One is selectivity based on political ideological preferences, the other selectivity based on political interest. Evidence for both has been found primarily in an American context, while there is less research on European countries. This is problematic, as the opportunity structures for different forms of selectivity vary across media environments. Against this background, the purpose of this study is to investigate the two types of selective exposure in a country—Sweden—where the opportunity structures for selective exposure differ from the American context. This study investigates both types of selective exposure in relation to televised party-leader interviews. Based on panel survey data, the findings show that selective exposure based on political interest is substantially more important than selective exposure based on ideological preferences in explaining exposure to party-leader interviews. To substantiate this finding, the results are replicated with partisan learning as the dependent variable.

Place, publisher, year, edition, pages
2016.
Keyword [en]
selective exposure, party leader interviews, polarization, media consumption, media environment
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-28454Local ID: DEMICOMOAI: oai:DiVA.org:miun-28454DiVA: diva2:948839
Conference
International Communication Association, Fukuoka, Japan, 9-13 June 2016
Available from: 2016-07-13 Created: 2016-07-13 Last updated: 2017-06-26Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf