Innovations within the public sector has been emphasized recently, as change occur rapidly in today’s society. In order for the organization to overcome the pressure these changes can create, it is necessary for them to gather new insights quickly and also use the new knowledge to become more effective. Otherwise, the organizations existence could be in danger. Through embracing the concept of a learning organization that facilitates creativity, innovations can be created. Earlier research has focused to a great extent on innovations within the private sector. Therefore, to understand how innovations prosper within a public organization’s, this study investigated a Swedish public organization transition towards becoming customer oriented. The emphasis was laid upon the manager’s experience and implementation of the innovation. Through semi-structured interviews, the study found that this process has taken many years. The managers have focused on communication in order to implement the customer orientation, as this change was a planned process. The managers also stated to have great autonomy in the way that they work, which creates a flexibility both for the managers and employees. Furthermore, empowerment was emphasized. Lastly, suggestion for future research was discussed, e.g. to study different viewpoints regarding the implementation of an innovation in a public sector organization together with participant observations.