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Children's influence on family purchase decisions in India and Western Countries
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Children’s influence on the processes of family purchase decisions depends on number of parameters and situations. Children exercise various methods to influence their parent’s decision-making on buying. This influence varies from one product to another. It depends on parents’ education, their profession, income, whether the parent is single and working or if both parents are working and also family type, and types of product. Children and youth consumers’ behaviour are not the same all over the world; rather, it is dependent on culture, education, family system, children’s influences, media effects, socialisation, communication in socialisation, sex role orientation (SRO), demographics, decision process stages and influence of product category, among others. Even in the Nordic countries, there are different attitudes towards and opinions about regulation and deregulation. This research considers children in the age group of 8–13-years-old and their parents in India and western countries. The deductive approach was used in this study. The aim of this paper is to show how children influence purchase decisions in families in India and western countries. Hence, the aim of this paper is not only to explore the dimensions in India and western countries but also to identify directions for future research.

Place, publisher, year, edition, pages
2014. , 45 p.
Keyword [en]
Children’s influence, Media effects, Socialisation, Communication in socialisation, Sex role orientation (SRO), Demographics, Decision process stages, Influence of product category
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-27912Local ID: FÖ-V14-A1-052OAI: oai:DiVA.org:miun-27912DiVA: diva2:936114
Subject / course
Business Administration FE1
Educational program
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Supervisors
Examiners
Available from: 2016-06-13 Created: 2016-06-13 Last updated: 2016-10-12Bibliographically approved

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Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf