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Variations in innovative business models: an empirical study measuring the effects of commitment components in start-up firms
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this research is to examine the impact of the three particular commitment components: affective, calculative and normative but also the effect of commitment as one component in innovative business models. The purpose is further on, to examine how the components shared values and relationship values affect the commitment components. The gained knowledge from this research aims to contribute an approach for the complexity regarding business models. The research study was empirically collected by analyzing thedata from 125 Swedish start-up companies to illustrate their relationship with their most valuable business client from a dyadic perspective. Parts of our findings support that affective commitment is the most essential commitment component in value creation and value capture. The other commitment components are however essential in relationship, and they can lead toeach other. Commitment is indicated to affect business models positively. The research is however limited measuring only a few aspects of innovative business model but is aimed to receive an overview to aid firms to know what areas to focus

Place, publisher, year, edition, pages
2015. , 40 p.
Keyword [en]
Innovative business model, Commitment, Affective Commitment, Normative Commitment, Calculative locked-in commitment, Calculative value-based commitment, Relationship values and Shared values.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-27164Local ID: FÖ-V15-G3-056OAI: oai:DiVA.org:miun-27164DiVA: diva2:908496
Subject / course
Business Administration FE1
Educational program
BSc Programme in Business and Economics SEKOG 180 higher education credits
Supervisors
Examiners
Available from: 2016-03-02 Created: 2016-03-02 Last updated: 2016-03-02Bibliographically approved

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf