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Customer centric innovation processes and timing to deliver renewed value in mature and declining industries: A case study of the graphic arts industry
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Umeå Universitet.
Umeå Universitet.
2015 (English)Conference paper, Poster (Other academic)
Abstract [en]

Digitalization has shifted industries closer to each other and disruptive innovation has been a major reason for the success and failure of many products and industries. Hence, the need for innovative business models and extend the innovation process beyond the technological features have become more prominent recently. The objective of this case study of the graphic arts industry is to discuss the use of customer centric open innovation processes, in a longitudinal sense, as a mean to change the competitive posture. The results of this case study are based on 11 interview series with 54 firms (43 printing firms, 7 direct customers toprinting firms and 4 media and advertising agencies).

Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-26585OAI: oai:DiVA.org:miun-26585DiVA: diva2:884850
Conference
ANZMAC Conference, 30 november-2 december, Sydney, Australia
Available from: 2015-12-17 Created: 2015-12-17 Last updated: 2015-12-22Bibliographically approved

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Yderfält, Åsa
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf