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Fulfilment of destination brand promise: the core of customer-based brand equity modelling for tourism destinations
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-1203-7129
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-3964-2716
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0002-6610-9303
2015 (English)In: Tourism engagement: co-creating well-being: Proceedings of the 6th Advances in Tourism Marketing Conference, Joensuu, Finland, 8.-10.9.2015 / [ed] Pesonen, Juho & Komppula, Raija, 2015, 114-118 p.Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2015. 114-118 p.
Keyword [en]
brand equity, tourism destinations
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Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-26548Local ID: ETOURISBN: 978-952-61-1861-1 (print)OAI: oai:DiVA.org:miun-26548DiVA: diva2:883187
Conference
6th Advances in Tourism Marketing Conference (ATMC), 8-10 September 2015 Joensuu, Finland
Available from: 2015-12-16 Created: 2015-12-16 Last updated: 2016-11-23Bibliographically approved

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Chekalina, TatianaFuchs, MatthiasLexhagen, Maria
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