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Factors Influencing the User Acceptance of Alipay
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Xian Jiaotong Liverpool Univ, Suzhou 215123, Peoples R China..
Xian Jiaotong Liverpool Univ, Suzhou 215123, Peoples R China..
2015 (English)In: PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON ECONOMY, MANAGEMENT AND EDUCATION TECHNOLOGY, 2015, p. 344-347Conference paper, Published paper (Refereed)
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Text
Abstract [en]

This study looks at factors that influence user adoption of third-part-payment systems such as Alipay and PayPal. A research model and five hypotheses are proposed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). These relate different factors to user adoption and form the basis of a survey which we present to a sample of 207 Chinese consumers. Our hypotheses are tested using a paired t-test with results revealing that, social influence, performance expectancy and facilitating conditions are the factors most likely to affect user adoption.

Place, publisher, year, edition, pages
2015. p. 344-347
Series
Advances in Social Science Education and Humanities Research, ISSN 2352-5398 ; 29
Keywords [en]
Alipay, third-party online payment, user adoption, UTAUT model
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-26478ISI: 000364788100073ISBN: 978-94-62520-97-4 (print)OAI: oai:DiVA.org:miun-26478DiVA, id: diva2:882747
Conference
International Conference on Economy, Management and Education Technology (ICEMET), AUG 29-30, 2015, Tianjin, PEOPLES R CHINA
Available from: 2015-12-15 Created: 2015-12-15 Last updated: 2016-04-25Bibliographically approved

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Guo, Huijuan

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf