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Organizing Periodic Events: A Case Study of a Failed Christmas Market
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (European Tourism Research Institute (ETOUR))ORCID iD: 0000-0003-1453-2705
2016 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 16, no 4, 442-460 p.Article in journal (Refereed) Published
Abstract [en]

Periodic events are under constant threat of failure yet research onevent failure is limited – even if often highlighted as a researchpriority. The destination management organization in themountain resort of Åre sought to establish a new ChristmasMarket to increase the number of visitors in the winter pre-seasonbut the event was not a success and the destination failed in itsambition to establish a periodic event. The Market was studiedduring its first three years using action research, interviews anddirect observation and provided insights into the organization ofperiodic events. In order to understand the failure of the Market,empirical data were analyzed using concepts related to twodiscrete organizational types: permanent and temporary. Theresults show that the failure in Åre cannot be explained throughthe use of a single conceptual model, but can be understoodwhen both models are utilized. The conclusion is that periodicevents can be understood as phenomena that are characterizedby permanent as well as temporary organization.

Place, publisher, year, edition, pages
Routledge, 2016. Vol. 16, no 4, 442-460 p.
Keyword [en]
Periodic events, permanent organization, temporary organization event failure, Christmas Market
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:miun:diva-26432DOI: 10.1080/15022250.2015.1113142ISI: 000381428000007Scopus ID: 2-s2.0-84948761781Local ID: ETOUROAI: oai:DiVA.org:miun-26432DiVA: diva2:882150
Projects
Hallmark Event Innovation
Funder
VINNOVA, 2009-01772
Note

Published online: 30 Nov 2015

Available from: 2015-12-14 Created: 2015-12-14 Last updated: 2016-11-08Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf