miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Economic effects of advertising expenditures – a Swedish destination study of international tourists
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0002-7935-6389
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0003-3964-2716
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0002-6610-9303
Show others and affiliations
2016 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 16, no 4, 352-374 p.Article in journal (Refereed) Published
Abstract [en]

This study estimates the effects of advertising on internationaltourism demand for the leading Swedish mountain destination Åre. In contrast to previous studies, which primarily focus ontourism demand at a national or sectorial level, this research isconducted at the destination level. The study considers pricelevels at tourism destinations and tourists’ income asdeterminants for tourism demand. However, following advertisingtheories and previous research, the dominance of the marketpower function (i.e. product differentiation) and the informationfunction (i.e. market transparency) are identified as major codeterminantsfor international tourism demand. Demand elasticitycoefficients are empirically estimated for the origin countriesNorway, Finland, the Russian Federation, Denmark and the UK.Findings show that advertising is a significant driver of tourismdemand from Norway, the UK and Russia. Interestingly, incomeand tourism price levels are less significant drivers of demand inall analysed origin markets.

Place, publisher, year, edition, pages
2016. Vol. 16, no 4, 352-374 p.
Keyword [en]
Advertising effects, destination advertising, tourism demand, advertising theory, price elasticity
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:miun:diva-26431DOI: 10.1080/15022250.2015.1101013ISI: 000381428000002Scopus ID: 2-s2.0-84949794725Local ID: ETOUROAI: oai:DiVA.org:miun-26431DiVA: diva2:882125
Projects
Engineering the Knowledge Destination
Available from: 2015-12-14 Created: 2015-12-14 Last updated: 2016-11-21Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Kronenberg, KaiFuchs, MatthiasSalman, KhalikLexhagen, Maria
By organisation
Department of Tourism Studies and GeographyDepartment of Business, Economics and Law
In the same journal
Scandinavian Journal of Hospitality and Tourism
Social Sciences Interdisciplinary

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 296 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf