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Contagious Media Effects: How Media Use and Exposure to Game-Framed News Influence Media Trust
Department of Political Science, Centre for Journalism, University of Southern Denmark.
Department of Journalism, Media and Communication, University of Gothenburg.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (Demokratiinstitutet Demicom)ORCID iD: 0000-0001-5964-102X
2015 (English)In: Mass Communication & Society, ISSN 1520-5436, E-ISSN 1532-7825, Vol. 18, no 6, p. 776-798Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to investigate the extent to which trust in media is affected by personal media use and the framing of politics as a strategic game. The study is based on a four-wave panel survey matched with media content data, which allows us to investigate not only correlations but also individual-level effects on media trust. In accordance with previous research, our analyses show that the use of specific media types leads to more trust in those specific media. The results also show that media framing of politics as a strategic game has a negative effect on trust in the media. The more citizens are exposed to game-framed news, the less they tend to trust the media, with the exception of tabloid newspapers. Overall, these results lend support to the assumption of contagious effects of game-framed news. In a concluding section, we sum up our results and discuss the implications of our findings.

Place, publisher, year, edition, pages
2015. Vol. 18, no 6, p. 776-798
Keywords [en]
Media Effects, Framing, Political Distrust, Election News
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-26225DOI: 10.1080/15205436.2015.1022190ISI: 000362717100004Scopus ID: 2-s2.0-84944157828Local ID: DEMICOMOAI: oai:DiVA.org:miun-26225DiVA, id: diva2:867639
Available from: 2015-11-05 Created: 2015-11-05 Last updated: 2017-12-01Bibliographically approved

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Strömbäck, Jesper

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
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  • de-DE
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  • en-US
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  • nn-NO
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  • asciidoc
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