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Sponsor's created value of sponsorship: An examination of the different dimensions of commitment as drivers of value creation
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 55 p.
Keyword [en]
Sponsorship, Relationship Value, Effectiveness, Efficiency, Commitment, Relationship benefits, Shared Values, Trust.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-26098Local ID: FÖ-V15-A1-056OAI: oai:DiVA.org:miun-26098DiVA: diva2:861346
Subject / course
Business Administration FE1
Educational program
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Supervisors
Examiners
Available from: 2015-10-16 Created: 2015-10-16 Last updated: 2015-11-02Bibliographically approved

Open Access in DiVA

FÖ-V15-A1-056(832 kB)120 downloads
File information
File name FULLTEXT01.pdfFile size 832 kBChecksum SHA-512
0e05e54d4a9c4bdb51955091792fe066cabd2aaa351795514f6f61c58035594514c3f6b6d52706467f07cdb7f9bbe7723bebc15847c0ce95acf95908bdad2096
Type fulltextMimetype application/pdf

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Åsberg, MalinHessling, Victoria
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Department of Business, Economics and Law
Business Administration

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Total: 120 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf