Mid Sweden University

The choice of brand clothing: Brands or not?: A study among young adults and teenagers in the United States of America 2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2015. , p. 112

Keywords [en]

name brand clothing, visible branding, Generation Z, Generation Y, peer group

National Category

Business Administration

Identifiers

URN: urn:nbn:se:miun:diva-26092Local ID: FÖ-V15-A1-051OAI: oai:DiVA.org:miun-26092DiVA, id: diva2:861320

Subject / course

Business Administration FE1

Educational program

Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits

Supervisors

Examiners

Available from: 2015-10-16 Created: 2015-10-16 Last updated: 2015-10-16Bibliographically approved

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Andersson, UlricaStarmann, Lisa

By organisation

Department of Business, Economics and Law

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Business Administration

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