Kundlojalitet i den digitaliserade banksektorn
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2015. , p. 47
Keywords [en]
loyalty, customer satisfaction, customer relations, bank, digitization, relationship marketing
Keywords [sv]
lojalitet, kundnöjdhet, kundrelationer, banker, digitalisering, relationsmarknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-26086Local ID: FÖ-V15-G3-052OAI: oai:DiVA.org:miun-26086DiVA, id: diva2:861269
Subject / course
Business Administration FE1
Supervisors
Examiners
2015-10-162015-10-162015-10-16Bibliographically approved