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Event evaluation: Definitions, concepts and a state of the art review
Flinders University of South Australia, Adelaide, Australia .
University of Calgary, Calgary, Canada .
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. (ETOUR)
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
2015 (English)In: International Journal of Event and Festival Management, ISSN 1785-2954, Vol. 6, no 2, 135-157 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to define event evaluation, develop a conceptual model of its process and elements, review pertinent literature, and draw conclusions pertaining both to the discourse on evaluation and its praxis. Design/methodology/approach – General review of literature and development of a conceptual model of the evaluation process. Findings – The review suggests that impact assessments have dominated, but are only one type of evaluation; research and papers on evaluating the worth of events has been minimal, while those on the evaluation of various management and marketing functions is fragmented. Research limitations/implications – It is concluded that little has been written about evaluation paradigms and systems, although the discourse on sustainability and triple bottom line accountability has led to a greater emphasis on non-economic considerations. Originality/value – The conceptual model of the evaluation process and its components offers a systematic approach to shaping evaluation discourse and methods. Conclusions are drawn on how to advance evaluation research and methods applied to events. © Emerald Group Publishing Limited.

Place, publisher, year, edition, pages
2015. Vol. 6, no 2, 135-157 p.
Keyword [en]
Evaluation worth, Impact assessment, Measures, Methods, Value, Worth
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-25805DOI: 10.1108/IJEFM-03-2015-0014Scopus ID: 2-s2.0-84936992275Local ID: ETOUROAI: oai:DiVA.org:miun-25805DiVA: diva2:856336
Note

Export Date: 28 August 2015

Available from: 2015-09-23 Created: 2015-08-28 Last updated: 2016-06-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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