miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
EXPLORING NEW FRONTIERS OF AGENDA BUILDING DURING THE 2012 US PRESIDENTIAL ELECTION PRE-CONVENTION PERIOD Examining linkages across three levels
Univ Florida, Coll Journalism & Commun, Journalism, Gainesville, FL 32611 USA.
Bradley Univ, Caterpillar Global Commun Ctr, Peoria, IL 61625 USA.
Depaul Univ, Coll Commun, Chicago, IL 60604 USA.
Univ Florida, Coll Journalism & Commun, Journalism, Gainesville, FL 32611 USA.
Show others and affiliations
2015 (English)In: Journalism Studies, ISSN 1461-670X, E-ISSN 1469-9699, Vol. 16, no 3, 363-382 p.Article in journal (Refereed) Published
Abstract [en]

Grounded in an agenda-building theoretical perspective, this study explored in depth the relationships between political campaign information subsidies and elite national news media coverage. Specifically, this investigation examined three levels of agenda-building linkages (object, attribute, and network connections) simultaneously during the 2012 US Presidential Election pre-convention period between Barack Obama (Democrat) and Mitt Romney (Republican). A total of 2655 campaign information subsidies and 345 news stories were content analyzed. The results suggest solid support for all three levels of agenda building. Our findings indicate the strongest linkages were at the third level for stakeholder network associations and at the second level for substantive issue frames. Campaign blog posts, press releases, and issue platforms were the most effective agenda-building tools at this phase of the election campaign. The theoretical, methodological, and practical implications of these findings are discussed.

Place, publisher, year, edition, pages
2015. Vol. 16, no 3, 363-382 p.
Keyword [en]
agenda building, information subsidies, Network Agenda Setting model, political campaigns, political public relations
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-25669DOI: 10.1080/1461670X.2014.906930ISI: 000353454700004Scopus ID: 2-s2.0-84928762964OAI: oai:DiVA.org:miun-25669DiVA: diva2:849328
Available from: 2015-08-28 Created: 2015-08-18 Last updated: 2015-08-28Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus
By organisation
Department of Media and Communication Science
In the same journal
Journalism Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 68 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf