The implementation of the vegetarian day in the municipal primary schools of Östersund initially met resistance. Today, the resistance heard out loud has decreased. However, the findings in this report claim that the day is still not highly popular and provides a significant lack of inspiration to the pupils regarding the approach on vegetarian food outside school. In terms of information about this day, a majority (71 %) of the pupils claim that they have not received any information about it. Further, calculations show that this day has limited environmentally beneficial effect within the municipality, regarding the decrease of CO2 emissions, depending on what the alternative meal consists of. And that even, in some cases, the vegetarian meal might contribute to a higher environmental impact than the non-vegetarian. Although, there might be potential in branding this day in a more progressive way, choosing the right options regarding what food is served, and to a larger extent communicating the benefits amongst pupils.