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Measuring the Effectiveness of the "I Amsterdam" Brand with Consumer Based Brand Equity
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , p. 52
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-25227Local ID: TU-V15-A1-005OAI: oai:DiVA.org:miun-25227DiVA, id: diva2:824706
Subject / course
Tourism studies TU1
Educational program
Master (one year) in Tourism Studies STURA 60 higher education credits
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Note

2015-06-04

Available from: 2015-06-22 Created: 2015-06-22 Last updated: 2015-06-22Bibliographically approved

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  • de-DE
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