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Television Channel Content Profiles and Differential Knowledge Growth: A Test of The Inadvertent Learing Hypothesis Using Panel Data
Univ Gothenburg, Dept Journalism Media & Commun, S-40530 Gothenburg, Sweden.
Univ Southern Denmark, Dept Polit Sci & Publ Management, Media & Polit, Odense, Denmark.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (DEMICOM)ORCID iD: 0000-0002-2734-5821
Karolinska Inst, Inst Environm Med, S-10401 Stockholm, Sweden.
2015 (English)In: Political Communication, ISSN 1058-4609, E-ISSN 1091-7675, Vol. 32, no 3, 377-395 p.Article in journal (Refereed) Published
Abstract [en]

This study uses four waves of panel data to analyze inadvertent learning—that is, learning in the absence of interest or motivation—from watching public service television channels. Previous research suggests that motivation-based gaps in political knowledge are at least partly a function of the political information opportunities provided by the major television channels in a country, which influence the likelihood of being inadvertently exposed to news and current affairs programs. The present study puts the inadvertent learning hypothesis to a thorough empirical test by analyzing individual-level growth in knowledge over time, based on panel data collected during five months leading up to the Swedish 2010 national election. Using multilevel growth curve modeling and an extensive battery of surveillance knowledge questions, the results show not only (a) that public service channel viewing was related to learning, but also (b) that knowledge growth occurred among public service viewers independently of their political motivation and news attention, and (c) that such learning was even more pronounced among viewers lacking an interest in politics. The findings are discussed in light of ongoing media environmental transformations as well as cross-national comparative media systems research.

Place, publisher, year, edition, pages
2015. Vol. 32, no 3, 377-395 p.
Keyword [en]
knowledge gaps, political interest, public service broadcasting, knowledge growth, inadvertent, political learning
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-24632DOI: 10.1080/10584609.2014.955223ISI: 000357735400003Scopus ID: 2-s2.0-84938555268Local ID: DEMICOMOAI: oai:DiVA.org:miun-24632DiVA: diva2:796362
Note

Published online: 16 Mar 2015

Available from: 2015-03-18 Created: 2015-03-18 Last updated: 2015-08-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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